Digital Marketing Executive

Hey there! We are looking for a sharp, hands-on digital marketer to join our Marketing team at Procedure. We're an engineering services company built with AI at our core since day one, not bolted on later. Before we dive into the job description, allow us to introduce ourselves. Our team is a mixed bag. Of the smart and the hard workers. Of the organised and slightly chaotic. Of the early risers and the burners of the midnight oil. We appreciate diversity and truly like having differing perspectives in the room. We pride ourselves on being early adopters of the latest tools, libraries and frameworks while delivering business value all the time. People who work with us fall in love with their craft. We have changed the definition of "work" for them. Here are some of our beliefs about work Work is only 1 part of your life and not your entire life. We treat it as such. Weekends are sacred and not to be messed around with. You won't be asked to work on one. Commuting is a waste of time . Working from home saves you additional time. Go crazy with it. Asynchronous by-default. Synchronous communication is expensive, so we default to writing docs and literature to enable async communication. Apart from work, we continually invest in growing you as a professional and a human. Book club — broaden your horizons by picking up a book every month and have fun doing so P1, The Half Yearly Tech Conference — here's where we explore futuristic themes to keep you informed about what's happening in the tech space outside our office. Mumbai Meets AI (MMAI) — our quarterly community meetup where engineers and AI practitioners come together. You'll help shape how we take this to market. Growth requires mentorship We believe choosing a mentor is more important than choosing a company. You'll work directly with our marketing lead, who'll mentor you on building a marketing engine from first principles — not from a playbook someone else wrote. What's it like here We love debating over tools and strategies. Ahrefs or Semrush? Long-form or programmatic? DR or traffic first? If you have opinions about why most B2B content is forgettable and how to fix it, you'll fit right in. Continuous improvement is at the heart of everything we do at work and outside. This sounds good. But what exactly will you work on? This isn't a "post on social media and send the weekly report" role. You'll own the systems that drive organic visibility and inbound leads for a B2B engineering consultancy targeting decision-makers in the US and India. Here's what that looks like: Content SEO and AEO (Answer Engine Optimization) You'll own the organic pipeline end-to-end. That means keyword research, SERP gap analysis, on-page optimization, and making sure our content gets cited by LLMs like ChatGPT, Perplexity, and Claude, not just ranked on Google. We care deeply about being the answer, not just being on page one. You'll work with our content and…