Digital Marketing Executive

We are looking for a performance-driven Digital Marketing Executive who can generate qualified B2B leads through Paid Marketing while also building long-term organic growth through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). The ideal candidate should understand modern search behaviour, AI-powered search platforms, and performance marketing to drive measurable business growth. Job Summary The Digital Marketing Executive will be responsible for generating qualified inbound leads through a combination of Paid Advertising and Organic Marketing. Work Distribution  Qualified Lead Generation  SEO, AEO & GEO Success will be measured by:  Qualified Marketing Qualified Leads (MQLs)  Cost per Lead (CPL)  Organic Traffic Growth  Keyword Rankings  AI Search Visibility  Conversion Rate Key Responsibilities 1. Paid Lead Generation (60%) Google Ads  Manage Search, Display, Performance Max and Remarketing campaigns.  Create high-converting landing page strategies.  Improve Quality Score and campaign performance.  Optimise campaigns to reduce CPL and increase lead quality.  Conduct A/B testing for ads and landing pages. LinkedIn Ads  Generate B2B decision-maker leads.  Build Account-Based Marketing (ABM) campaigns.  Run Lead Gen Forms and Conversation Ads.  Target industries, job titles and countries strategically. Meta Ads  Execute awareness, remarketing and lead generation campaigns.  Build custom and lookalike audiences.  Optimise campaign performance based on business goals. Campaign Optimisation  Budget allocation  Audience segmentation  Conversion tracking  UTM management  ROI analysis  Weekly optimisation reports 2. SEO (40%) On-Page SEO  Keyword research  Content optimisation  Internal linking  Meta titles & descriptions  Technical improvements  Structured data implementation Technical SEO  Website audits  Core Web Vitals optimisation  Crawl error resolution  XML Sitemap  Robots.txt  Indexing improvements Content SEO  Create SEO content briefs.  Optimise existing blogs and landing pages.  Build topic clusters.  Improve keyword rankings.  Support multilingual SEO initiatives. Off-Page SEO  Quality backlink acquisition  Digital PR  Competitor backlink analysis  Authority building AEO (Answer Engine Optimization) Optimise content to appear in AI-powered answer engines and search experiences. Responsibilities include:  Optimising for featured snippets.  Creating FAQ-focused content.  Schema markup implementation.  Voice search optimisation.  Question-based keyword research.  Improving zero-click search visibility.  Enhancing content readability for AI summarisation. GEO (Generative Engine Optimization) Optimise content so AI assistants and generative search engines can discover, understand and reference Uffizio’s content. Responsibilities include:  Creating…