Digital Marketing & Growth Manager

Digital Marketing & Growth Manager Location: Atlanta, GA | In-Office Compensation: $95,000-$105,000 annually, depending on experience Employment Type: Full-Time Position Overview Our client, a growing healthcare organization in Atlanta, is seeking an experienced Digital Marketing & Growth Manager to build and lead the marketing function supporting multiple healthcare brands, including diagnostic testing and specialty medical services. This is an exciting opportunity for a hands-on marketing professional who enjoys both developing strategy and executing it. Our client is looking for someone who can identify opportunities, create marketing campaigns, manage projects, and drive initiatives from concept through completion. As the organization's first dedicated marketing team member, this individual will have the opportunity to establish marketing processes, recommend tools and resources, manage external vendors, and help shape the future of the marketing department. The ideal candidate is a self-starter who thrives in a growing organization, takes ownership of projects, and is comfortable working directly with executive leadership to drive measurable results. Key Responsibilities Marketing Strategy & Execution Develop and execute comprehensive marketing strategies supporting multiple healthcare brands. Identify marketing opportunities and independently develop campaigns that support organizational growth, patient awareness, and referral engagement. Lead marketing initiatives from initial concept through execution, performance analysis, and ongoing optimization. Develop integrated campaigns supporting new service offerings, product launches, and organizational growth. Establish marketing priorities, project timelines, and measurable performance goals. Digital Marketing & Content Development Manage digital marketing initiatives including SEO, paid search, paid social, email marketing, social media, and website optimization. Develop compelling marketing content for patients, caregivers, referring providers, and community partners. Oversee website content, updates, and improvements in collaboration with external development partners. Create and maintain marketing materials, presentations, digital assets, and promotional collateral. Ensure marketing content accurately reflects each organization's services, brand identity, and target audience. Monitor digital marketing performance and identify opportunities to improve engagement, visibility, and lead generation. Project Management & Collaboration Manage multiple marketing projects simultaneously while maintaining clear timelines and deliverables. Work directly with executive leadership, clinical teams, and other internal stakeholders to obtain necessary information and resources. Proactively follow up with stakeholders to ensure projects remain on schedule. Manage relationships with external marketing agencies, designers, website developers, and other…