Digital Marketing Lead

This role is for one of Weekday’s clients Min Experience: 4+ years Location: Bengaluru JobType: full-time We are looking for a Digital Marketing Lead with strong expertise across both performance marketing and CRM/lifecycle marketing . This role will own the digital P&L across customer acquisition, retention, CRM, membership growth, store footfall, franchisee lead generation, and app growth. The ideal candidate should be equally comfortable with paid acquisition and retention strategy, with hands-on experience building campaigns, customer journeys, segmentation frameworks, measurement systems, and growth programmes that drive measurable business outcomes. Requirements What You Will Own Digital P&L & Growth Own the full digital P&L across acquisition spend, CRM budgets, and retention outcomes. Drive growth across three key areas: B2B: Franchisee lead generation and lead-to-onboarding funnel. B2C: Store footfall and membership acquisition/retention. B2C: App acquisition, engagement, and repeat orders. Allocate budgets based on full-funnel LTV, CAC, retention, and revenue rather than acquisition metrics alone. CRM & Customer Lifecycle Management Own the overall retention and customer lifecycle strategy. Define membership lifecycle programmes covering onboarding, engagement, renewal, and win-back. Develop customer segmentation, lifecycle stages, CRM channel strategy, and measurement frameworks. Manage CRM channels including SMS, WhatsApp, Push Notifications, RCS, and IVR . Establish the customer lifecycle management philosophy and ensure campaigns are built around measurable retention outcomes. Own repeat purchase, churn reduction, win-back, and CRM-attributed revenue initiatives. Acquisition & Performance Marketing Develop and execute paid acquisition strategies across Meta, Google Ads, and UAC . Drive hyperlocal campaigns focused on store footfall and customer acquisition. Build and optimise B2B lead-generation funnels for franchisee and partner acquisition. Develop the SEO/AEO/GEO roadmap to improve organic visibility and presence across traditional search and AI-generated answers. Continuously optimise acquisition based on CAC, conversion rates, LTV, and revenue contribution. App Growth Drive app acquisition through paid app campaigns and UAC. Improve app engagement, retention, repeat-order rate, and overall customer value through CRM and lifecycle campaigns. Monitor app growth metrics including installs, D30 retention, MAU, and in-app order rate. CRM Platform & Measurement Own CRM platforms strategically, including segmentation logic, lifecycle architecture, campaign measurement, and customer journey frameworks. Work with CRM execution teams to ensure campaigns align with the overall lifecycle strategy. Build measurement architecture using GA4, GTM, and Looker Studio across paid acquisition and CRM. Establish dashboards and reporting frameworks covering full-funnel growth and retention performance. Team…