Digital Marketing Manager

Salary: Range from 50,480 - 63,100 per annum Closing date: 6th October 2026 Contract type: Permanent, Full Time Interview dates: Week commencing 19th October The Wellcome Trust is a global charitable foundation. We improve health for everyone by funding science, leading policy and advocacy campaigns, and building partnerships. We plan to spend £16bn over the next ten years, funding new discoveries in life, health, and wellbeing, and taking on three global health challenges: mental health, infectious disease and climate and health. These challenges need the bold science we support, but they won't be solved by science alone. Where in Wellcome will I be working? You will be working within the Communications team in Corporate Affairs, reporting to the Content Lead. The team is responsible for ensuring Wellcome's content, communications and audience engagement activities support the organisation's mission and strategic objectives. The Communications team works collaboratively across Wellcome to build awareness, reputation and influence among a wide range of audiences, including policymakers, researchers, partners and the wider public. This role plays an important part in ensuring that Wellcome's digital communications reach and engage the right audiences through effective paid media, email marketing and audience development strategies. What will I be doing? As Digital Marketing Manager, you will lead the development and delivery of Wellcome's digital marketing strategy, with responsibility for paid media and newsletter programmes. You will use audience insight, data, experimentation and AI-enabled tools to optimise performance, grow engagement and help ensure that Wellcome's communications effectively support organisational priorities and influence objectives. Working across multiple teams, you will champion best practice in digital marketing, build organisational capability and help modernise Wellcome's approach to audience engagement. As a Digital Marketing Manager, you will: Lead the development and delivery of Wellcome's digital marketing strategy across paid channels and audience growth initiatives. Oversee planning, optimisation and performance across paid search, paid social, display, video and emerging channels. Lead a unified newsletter strategy, using segmentation, automation and personalisation to increase audience engagement. Use audience insight, experimentation and AI-enabled tools to improve targeting, performance and return on investment. Build strong relationships with internal stakeholders, agencies and external partners to deliver effective campaigns and communications. Contribute to a diverse and inclusive culture across the organisation, collaborating across departments. Is this job for me? We're looking for an experienced digital marketing professional who combines strategic thinking with hands-on delivery expertise. You'll have significant experience leading paid media and email marketing…