Digital Marketing

Job Description: Digital Marketing Location: Hyderabad, India Experience: 1–5 years Employment Type: Full-Time Education: MBA in Marketing (preferred); About the Role We are looking for a results-driven Digital Marketing professional to join our marketing team and help drive brand visibility, lead generation, and customer engagement for our SaaS-based software solutions. The ideal candidate has hands-on experience executing digital campaigns in a B2B SaaS environment and understands the nuances of marketing software products to enterprise and public sector buyers. Key Responsibilities Plan, execute, and optimize digital marketing campaigns across SEO, SEM, email, social media, and paid advertising channels to drive qualified leads for SaaS products Own and manage the marketing funnel — from awareness to lead generation to conversion Develop and execute content marketing strategies (blogs, whitepapers, case studies, landing pages) tailored to B2B software buyers Manage marketing automation tools (e.g., HubSpot, Marketo, Mailchimp) for email nurture campaigns and lead scoring Track, analyze, and report on key digital marketing metrics (traffic, CTR, CAC, conversion rates, ROI) using tools like Google Analytics, SEMrush, or similar Collaborate with product and sales teams to craft messaging and positioning for product launches and feature updates Manage and grow the company's social media presence (LinkedIn, Twitter/X) with a focus on B2B/enterprise audiences Run and optimize paid campaigns (Google Ads, LinkedIn Ads) within defined budgets Conduct competitor analysis and market research to identify trends and opportunities in the SaaS space Support ABM (account-based marketing) initiatives for enterprise and government/public sector prospects, where applicable Required Skills & Qualifications 1–5 years of experience in digital marketing, preferably within a SaaS, B2B software, or technology company MBA in Marketing strongly preferred; equivalent practical experience will be considered Strong understanding of digital marketing channels: SEO/SEM, paid social, email marketing, content marketing Hands-on experience with marketing tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, SEMrush/Ahrefs Excellent written and verbal communication skills; strong copywriting ability Data-driven mindset with the ability to translate campaign metrics into actionable insights Familiarity with CRM platforms (Salesforce, Zoho CRM, etc.) is a plus Understanding of the B2B SaaS buyer journey and demand generation principles Ability to manage multiple campaigns and priorities in a fast-paced environment Good to Have Experience marketing to enterprise, government, or public sector clients Familiarity with procurement, contract lifecycle management, or spend management software domains Basic knowledge of design tools (Canva, Figma) for creating marketing collateral Experience with webinar and event…