Digital Marketing Specialist

This role is for one of Weekday’s clients Salary range: Rs 600000 - Rs 800000 (ie INR 6 - 8 LPA) Min Experience: 1+ years Location: Bengaluru, Karnataka, India JobType: full-time The Digital Marketing Specialist will own paid acquisition on Google and Meta for India and the US, from campaign planning to performance analysis. This role involves managing a limited budget, conducting experiments, and scaling spend as the budget grows, while guiding the GTM team on creative formats and exploring new channels. Requirements Key Responsibilities Plan, run, and optimize Google Ads and Meta Ads campaigns end-to-end for India and the US markets. Track performance across Google Ads, Google Analytics, and PostHog, utilizing data for optimization decisions. Manage and optimize a limited monthly budget, conduct small experiments, and develop strategies to scale spend. Guide the Go-To-Market (GTM) team on creative formats and determine when organic social content requires paid promotion. Test new advertising channels like LinkedIn Ads and Reddit Ads, and provide support for SEO initiatives. Qualifications 1.5–3 years of hands-on experience with Google Ads and Meta Ads, across the full cycle from planning to reporting. Experience working on the brand side, managing monthly budgets of roughly ₹5–10 lakh, with a preference for in-house experience. Demonstrated understanding of how campaigns change when a budget grows five or ten times. Proficiency in reading Google Analytics and a product analytics tool such as PostHog, and connecting data to explain results. Experience with campaigns for a US audience (Good to have). Experience with LinkedIn Ads or Reddit Ads (Good to have). Working knowledge of SEO (Good to have). Benefits & Perks Full ownership of paid acquisition from day one, with a budget expected to grow quickly. Opportunity to own two markets (India and the US) instead of a single campaign line. Required Skills Google Ads (Search and Performance Max) | Meta Ads Manager | Google Analytics 4 | Post Hog | Product Analytics Tools | Budget Planning | Budget Pacing Must-have skills Performance Marketing, Google Ads, Meta Ad Good-to-have skills Google Analytics, SEO