Digital Media Buyer, Sr. Manager

Company Overview: One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with a wide variety of flexible financing and funding options. Our mission is to provide entrepreneurs with the working capital they need to elevate their businesses to new heights. At OPF, we believe in working with high-performing individuals who are ready to play an integral part in our company’s expansion. We know that our success hinges on our people, and we strive to enable them to do what they do best. Why Join Us? At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference. Here’s what you can expect when you join our team: Innovative Environment: Work with cutting-edge technology and be part of a team that is constantly pushing the boundaries of fintech Professional Growth: We invest in our employees’ growth with continuous learning opportunities, training programs, and career advancement paths Supportive Culture: Enjoy a supportive and inclusive work environment where your ideas are valued, and your contributions make a real impact Community Focus: Be part of a company that understands the importance of small and mid-sized businesses to their communities and the nation’s financial health High-Performing Team: Join a team of badasses who are committed to excellence and are integral to our company’s expansion and success About the Role The Digital Media Buying Manager will own and scale One Park Financial’s Google program — Search, Performance Max, Demand Gen, Display, and YouTube — as the anchor of our paid acquisition strategy, with Meta, TikTok, and native platforms such as Taboola and Outbrain as secondary channels. This role is responsible for the full campaign lifecycle across every property, from account, keyword, and audience structure through bidding strategy, creative testing, conversion tracking, and forecasting. Additionally, they will work cross-functionally with the Marketing, Creative, Analytics, and Data Engineering teams to translate paid media performance into recommendations that drive lead quality and spend efficiency across the funnel. Responsibilities: Plan, launch, and scale campaigns across Google properties, including Search, Performance Max, Demand Gen, Display, and YouTube, as the primary engine of OPF’s paid acquisition program, owning account and keyword structure, asset groups, audience signals, and bidding strategy end to end Direct strategy and execution across secondary channels, including Meta, TikTok, native platforms such as Taboola and Outbrain, and other emerging platforms, determining when to test, scale, or reduce investment Structure campaigns for scale and learning velocity, allocate budget across channels, and adjust audiences, creative, and bids to drive qualified lead volume…