Digital Performance Manager

Salary: £35,000–£45,000 Location: Leeds offices (Hybrid – Tuesday to Thursday in office) Reporting to: Digital Performance Director WHY JOIN PONDEROSA MEDIA Ponderosa Media is part of Audience Collective, a group of 140 specialists working with brands including Secret Escapes, BT, PizzaExpress, Amazon, Seiko and Kellogg’s. We combine creative thinking with performance precision to deliver campaigns that challenge the algorithm not just optimise it. Media talent join us to shape ideas early, influence strategy, and play an active role in pitching, new business and growth, not sit behind the scenes. Backed by the scale of Audience Collective and the autonomy of a specialist agency, Ponderosa Media offers real influence, visibility and the chance to help build what’s next. Through the Audience Collective, our clients access a full ecosystem of expertise to move faster, think smarter, and grow beyond expectations. THE ROLE As Digital Performance Manager at Ponderosa Media you’ll be responsible for developing, delivering, and optimising digital media campaigns across paid search, paid social, and programmatic channels. Working closely with client teams and channel specialists, you’ll ensure digital activity is insight‑led, performance‑driven, and aligned to client objectives. You’ll act as a trusted digital expert for clients and colleagues, balancing hands‑on campaign delivery with strategic input, performance accountability, and contribution to the evolution of Ponderosa Media’s digital offering. Own the performance. Shape the strategy. Deliver measurable impact. WHAT GOOD LOOKS LIKE • Digital campaigns consistently meet or exceed agreed KPIs • Clients trust Ponderosa Media’s digital recommendations and performance insight • Campaign planning and execution are accurate, timely, and best‑in‑class • Performance insight clearly informs optimisation and future strategy • Digital capability continues to evolve through innovation and learning KEY RESPONSIBILITIES DIGITAL CAMPAIGN PLANNING & DELIVERY • Collaborate with client teams to develop comprehensive digital media plans aligned to client objectives and budgets • Extract insight from historic performance, benchmarks, and audience data to forecast outcomes and define KPIs • Build and execute campaigns across platforms including Google Ads, Meta, LinkedIn, and other paid media channels • Apply channel best practice to campaign setup, targeting, creative formats, and optimisation approaches • Ensure campaigns are delivered accurately, on time, and to brief Objective: To deliver high‑quality digital campaigns that are strategically sound and performance‑driven. PERFORMANCE, OPTIMISATION & REPORTING • Monitor campaign performance and spend against agreed KPIs and budgets • Implement ongoing optimisation strategies to improve performance and efficiency • Produce clear, actionable insight and channel recommendations • Contribute to end‑of‑campaign reports…