Digital PR & Events Intern
Guess Europe Sagl · Bioggio, Ticino, Switzerland · On-site
Posted Sep 23, 2026
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Reporting directly to the Digital PR & Special Events Manager, the Digital PR & Events Intern will assist the Press & PR team in all activities across 11 European markets, serving all Guess product categories.
The Digital PR & Events Intern will assist the team across both Press and Digital PR activities, including influencer collaborations, product seeding, creative mailers, press kit preparation, campaign and product launches, media monitoring and reporting, media and influencer research, as well as PR and special events.
CORE JOB RESPONSIBILITIES
Assist the organization of international PR in the following tasks:
Daily coordination with PR agencies and influencer management teams regarding talent look selections
Support product order management for long-term influencer collaborations and spot projects
Assist with product seeding activities and press sample management, including look selection, order coordination and shipments
Maintain and regularly update shared tracking documents
Create periodic “Best of Social Coverage” and “Best of Press Coverage” reports based on weekly agency updates
Support key campaign and product PR launches by monitoring press coverage across different markets, collecting clippings, results and feedback
Support the end-to-end organization of events, from concept development through to logistical execution
Coordinate store visits and online product selections in connection with events and activations
Conduct ongoing research into relevant talent, industry trends and competitor projects to stay up to date with the influencer landscape. + Conduct ongoing research into new media, digital platforms, fashion commentators and emerging communication formats, with the aim of bringing new ideas and inspiration on how to communicate key projects
Support the preparation of press kits and seasonal PR must-have lists, including still life sourcing, preliminary selection of lookbook/campaign images, preparation of price lists and cross-check of PR product lists against purchased styles
Requirements
Bachelor’s degree in marketing, Event Management, Communications & PR or similar
Languages: Fluent in Italian and English. Knowledge of other languages is a plus
Candidates should possess a strong interest in public relations, be self-motivated, hard-working, creative and detail-oriented, in addition to being responsible and organized
Strong knowledge of the social media landscape, with a keen eye for aesthetics, a strong sense of taste, and a genuine interest in emerging trends
Internet research, social media and Microsoft Office package are necessary; Photoshop is a plus
Ability to work on cross-functional and multi-national teams
Benefits
An International, fresh and dynamic working environment
Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares
Arts, sports and social events outside the office, thanks to our Guess Fun activities!
Training & Development platform…