Digital - Senior Analyst / Analyst, Email Marketing

THE BUSINESS We are Everyday Luxury™. It's what we do and how we do it — together. It's working alongside world-class talent in pursuit of world-class results. It's maximizing your potential in a high-performance culture. It's knowing that wherever you are, you belong. It's elevating your world — and the world of those who love and will love Aritzia. It's You. And an endless runway of opportunity.   With a Global Support Campus in Vancouver and additional Support Office hubs in major cities across North America — including Toronto, New York, Los Angeles and Seattle — our workplace network is strategically designed to support our People and serve our Clients a frictionless experience. So, you can do what you do best — with us.     THE TEAM The mission of the Direct to Customer Department is to acquire, engage, and retain clients through personalized and relevant content while driving traffic and revenue to stores and Aritzia.com.   THE OPPORTUNITY Aritzia is growing, and our Direct to Customer team is growing with it. This is a unique opportunity to be part of the team responsible for executing exceptional subscriber and channel management while driving traffic, revenue, and loyalty through our DTC channels. As the Senior Analyst / Analyst, Email Marketing, you will support in developing and executing email marketing strategies anchored in trigger and transactional emails, while driving invite-only events, special projects, and loyalty triggers as the program scales. You will also explore white space opportunities, fast-track emerging priorities, and ideate and implement improvement initiatives across DTC that elevate the email channel and overall client experience. And, with the skills you gain in this role the opportunities are endless – from a rewarding career in Direct to Customer marketing to continued growth and development with Aritzia.   THE ROLE As the Senior Analyst / Analyst, Email Marketing, you will support the team to: Define the strategic channel approach for Aritzia's portfolio of permission-based and addressable marketing channels, with a focus on email Identify, acquire, engage, and retain our clients across lifecycle (trigger) and transactional campaigns Connect with our clients in a considered way through strategic segmentation, personalization, testing, channel enhancements, and innovation to improve overall performance Drive profitable traffic and revenue across Website, App, and Retail via triggered and transactional emails Engender long-term loyalty and retention via churn mitigation and reactivation journeys Ensure accordance with business and regulatory standards Analyze and report on email marketing performance, surfacing actionable insights and leveraging testing to continuously optimize traffic, revenue, and loyalty Assist with channel budgeting, forecasting, and investment strategies   THE QUALIFICATIONS The Senior Analyst / Analyst, Email Marketing has: Proven skills, education,…