Digital Staff Writer - 12 Month FTC

Who we are We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day. Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions. Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media. The Team You'll Join Wallpaper* is the global design authority, leading the way in architecture, design, art, travel, fashion, technology, and beauty. Based in our London office on a hybrid basis, our digital team creates rich content that inspires millions of readers worldwide. You'll join an innovative, creative group that connects passionate audiences with contemporary visual culture. This role offers an exciting opportunity to craft multi-channel digital stories and develop your profile as a lifestyle journalist. What you'll do Reporting to the Director of Digital Content in London, you'll produce web stories, interviews, and reviews across design, travel, fashion, technology, art, and architecture. You'll work closely with Wallpaper* editors and central audience teams to pitch fresh ideas and grow our global readership. In this role, you'll bridge creative storytelling with digital optimisation to ensure our coverage reaches wide, diverse audiences. On a daily basis, you'll draft engaging articles, craft social headlines, and publish digital stories through our web CMS. You'll use web analytics tools like Marfeel and GA4 to track article performance, monitor Google Discover trends, and create evergreen SEO content. Pitch and write well-researched web stories, interviews, and reviews across design, travel, fashion, beauty, tech, art, and architecture. Craft engaging headlines and social copy that expand and diversify our global digital audience. Create evergreen articles that align with our search engine optimisation (SEO) and Google Discover strategy. Collaborate with the Digital Director and section editors to align content plans with brand priorities. Monitor daily performance metrics using web analytics tools like Marfeel and Google Analytics. Build industry contacts across design, travel, and culture to secure exclusive story angles and interviews. What you’ll bring Demonstrable experience writing and editing lifestyle, design, or culture stories for a digital publication. Strong written communication skills with an ability to produce accurate, engaging digital copy to deadline. Understanding of digital content strategy, search engine optimisation (SEO), and Google Discover principles. …