Director, Brand

DIRECTOR, BRAND Function: Marketing (Brand) • Reports to: Senior Director, Product Marketing & Brand The Company OnBoard builds the software that boards of directors run on — the AI-forward platform for preparing, running, and following up on the meetings where organizations make their biggest decisions. Thousands of boards start every meeting with us, and with eScribe we do the same for city councils and government bodies across North America. The Opportunity We are expanding our markets, into segments held by the biggest names in the space. We are David walking into a field of Goliaths — and we like our odds, because we are coming in with momentum, a product buyers get excited about, and a level of innovation incumbents can't match. Brand is how we press that advantage. The mandate for this role is to expand our presence and grow the perception of OnBoard as the place to be for board management — the solution directors recommend to the boards they join and the boards their peers sit on. In a market where buyers trust the people sitting next to them at the table, peer perception is a growth engine, and Brand's job is to earn and amplify it. The buyer journey itself is changing, too. More of it now runs through AI layers — buyers ask an LLM about their options before they ever visit a website. We see Brand as having a vital place in that new journey: human recommendations and perception matter as much as what the models say about us and who we're for, and this role shapes both. The Role The Director of Brand reports to the Senior Director of Product Marketing & Brand and owns brand strategy, narrative, and creative expression for both OnBoard and eScribe. You will shape what the brands stand for and how they show up in-market, then drive that expression across our channels. At its core, the role demands a strategist and a storyteller — someone who thinks a few steps ahead, someone who spots the seed of a great story and turns it into differentiated narratives for the brand. You are accountable for measurable brand outcomes: awareness, engagement, share of voice, and thought leadership reach that support the company's expansion into new markets. Key Outcomes This is what success looks like. How you get there is largely up to you — that's why we're hiring a director. Everyone speaks the same language, we look like one company, and the market responds.  You will shape a brand strategy, story, and visual and verbal identity for OnBoard and eScribe that creates excitement and alignment. The real test is external: the market responds and starts mimicking our language back to us. The markets we're expanding into know who we are before we ever call them.  As we enter new segments, awareness, credibility, and preference with those buyers become key for brand to own. You will figure out how the company earns that — through research into how these buyers discover and judge vendors, and through the strategies and…