Director Creative Intelligence

Scopely is looking for a Director, Creative Intelligence to join our Creative Intelligence team working in our Barcelona studio on a hybrid basis. At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. Creative Intelligence, a central team within Performance Marketing, is responsible for creating the tools and analyzing the results of our creative data to improve our marketing and UA strategy across our entire game portfolio. What You Will Do The Director of Creative Intelligence will lead the strategy, analysis, roadmap, and team responsible for connecting creative, player, marketing, and performance insights. This role will manage capabilities across AI Ops & Data, Competitor Creative Analysis, Creative Testing, and Creative Analytics . The successful candidate will be able to interpret data through a creative and game strategy lens, translate findings into clear recommendations, and partner with Analytics and Engineering teams to build the products and workflows that make those insights scalable. Set the Creative Intelligence strategy and roadmap. Define priorities, products, measurement needs, team goals, and the operating model across AI Ops & Data, Competitor Creative Analysis, Creative Testing, and Creative Analytics. Explain what creative works and why. Combine creative review, tagging, performance data, audience insight, research, experimentation, and market context to evaluate hooks, concepts, formats, messaging, executions, and audience fit. Translate analysis into creative and marketing strategy. Turn complex evidence into clear recommendations for what to make, scale, stop, test, or iterate. Connect insights to creative briefs, positioning, messaging, pillars, audience strategy, and campaign plans. Guide games before launch. Use competitor intelligence, audience research, category trends, player motivations, and portfolio learning to identify creative whitespace and inform audiences, positioning, concepts, messaging, naming, and early testing. Lead competitor creative analysis. Establish approaches for tracking competitor creative, category trends, market conventions, and whitespace, and translate those findings into actionable recommendations for game and creative teams. When needed, lead and execute competitor creative reports from development through delivery. Own creative testing and measurement. Develop frameworks and test plans that answer important creative questions. Interpret results across relevant upper- and lower-funnel metrics, identify meaningful patterns, and recommend the next iteration or investment decision. Own the Creative Intelligence product roadmap. Prioritize tagging,…