Director, Digital Experience & Discoverability

Uniphore is the Business AI company. Our sovereign, composable and secure AI platform connects enterprise data, fine-tunes AI models and deploys agentic AI across the enterprise. We empower every worker to boost productivity and help businesses grow faster, operate smarter and reduce costs. Trusted by more than 2,000 businesses globally, and recognized on the Deloitte Fast 500, Uniphore delivers on the promise of AI as a transformative force for business. Job Description:   About the Role   We're   looking for a   Director   to own our website end-to-end: the full experience humans and agents have with us online, from first discovery through decision and beyond.   This role also owns discoverability in the broadest sense. As buyers increasingly get answers directly from tools like Claude, ChatGPT,   Perplexity, and   Google AI Overviews, we need our brand to be accurately represented, cited and recommended everywhere people and AI systems go looking for answers.   You'll   lead the vision for this experience and guide a team in bringing it to life .   What You'll Own   Audience Experience & Buyer Journey Ownership   Own the website as the connective tissue of the buyer journey   -   awareness through decision and advocacy   Lead how the team maps different audiences (prospects, customers, partners, press, investors) and shapes content and navigation around their needs   Set the standard for tone,   storytelling   and clarity so every page feels like one coherent experience   Define our content strategy for how audiences   actually consume   information today   across formats, channels   for   both human and AI-mediated discovery   Digital Experience for Two Audiences: Humans and LLMs   Direct   our   web experience   strategy   for   both   humans   and   Agents: offering   structured and unambiguous e xperiences for   LLMs   and AI Agents   to parse and cite accurately   Set content and UX standards that satisfy both audiences at once: entity definitions, structured data, direct answers, strong internal linking   Build feedback loops to   monitor   what LLMs say about the brand and correct gaps at the source   Discoverability: SEO, AEO & GEO   Build and lead a program to   monitor   and improve brand visibility across AI answer engines ( Claude,   ChatGPT, Perplexity, Gemini, Copilot) alongside classic SEO   Direct the team's work structuring content (schema, FAQs, entity clarity) for LLM and search visibility   Own the brand's presence on key "answer surfaces" (Wikipedia, G2, review sites)   Set organic growth targets and oversee the team's   CRO   experimentation   AI-Powered Marketing Operations   Lead adoption of AI tools across the marketing org   -   content workflows, personalization, on-site assistants   Evaluate and build the business case for emerging AI marketing technology   Measurement & Reporting   Build a unified dashboard spanning classic web/SEO KPIs and AEO…