Director, GTM Enablement

About CoLab At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner. We build AI for engineers designing cars, medical devices, and jet engines. Products this complex aren't sketched and sent to production. Teams spend months on iterations, reviews, and tests, predicting how every part performs before anything is built. CoLab is where those reviews happen, and we capture the rationale behind every change. Other tools show what changed between versions. Only CoLab knows why. That's how our AI helps manufacturers like Bobcat, Triumph Motorcycles, and GE Appliances make better decisions, eliminate rework cycles, and get to market faster. Proudly based in St. John’s, Newfoundland, CoLab started with one customer in 2018. Since then we’ve raised a $72M Series C , been named the 57th fastest growing company in North America by Deloitte ( Fast 500™ ), signed multi-year AI partnerships with companies like Bombardier , and grown to a team of 250+. About the Role CoLab’s go-to-market org is scaling across sales, BDR, and customer success. This role exists to make sure that growth is backed by real capability, not just headcount. The short version: you’re a thought partner to GTM leadership who turns half-formed observations into programs that move numbers. Here’s what that looks like in practice. An executive team member says, “I think our BDRs need a sharper point of view on personas and messaging.” You take it from there. You figure out where the gap actually is, write the messaging yourself, design the program, roll it out alongside BDR leadership with real checkpoints, measure whether it’s landing, and then hand ongoing management over so the program doesn’t live and die with you. Or: stage two conversion is softer than it should be. You pull the data yourself or with RevOps, form a hypothesis or two, go audit the calls in Gong, and come back with a specific fix and a plan to roll it out. Nobody is going to hand you a spec. The value you add lives in the distance between a vague concern and a program that worked. The Team You’ll Build Technical Enablement Specialist (hiring in the near term) — owns industry enablement, discovery and demo certification, and new product enablement Field Enablement Coach (planned) — call review and scoring at scale, plus individual coaching You’ll set the strategy for both roles and make sure they’re structured to be effective. You’ll also do this work yourself. You need to be able to sit down with a stack of Gong calls and find the pattern, not just direct someone else to. Working Across the Org Enablement here isn’t a sales-only function. You’ll build programs that hold together across sales, BDR, customer success, marketing, and RevOps, which means a lot of your job is convening the right people and driving a rollout that everyone actually executes. What Success Looks Like In your first 90 days, you’ll have audited the current state of…