Director, Integrated Marketing

Who we are: Creyos (formerly Cambridge Brain Sciences) is a leading growth-stage B2B SaaS HealthTech company. Our proprietary digital cognitive assessment tools, including digital cognitive tasks and electronic behavioral health questionnaires, are used by healthcare providers treating mental health conditions, brain injuries, aging, and other patient populations throughout the world, as well as by leading researchers. You will be part of a team that includes not just your typical SaaS business functions (Sales, Marketing, Customer Success), but also engineers, psychologists, business leaders, and even a world-renowned neuroscientist Who we are looking for: We’re seeking a Director of Integrated Marketing to build the engine behind our growth. The ideal candidate has experience in both SMB and enterprise marketing and has built winning demand generation programs from the ground up—equally comfortable crafting account-based marketing (ABM) strategies as they are launching and optimizing hands-on, multi-channel campaigns. You appreciate the complexity of healthcare, including long sales cycles and buying committees spanning clinical, operational, and executive stakeholders. You are energized by building relationships with key stakeholders, advancing opportunities, and inspiring action. You are a player-coach. You know when to set the strategy and when to write the brief yourself, challenge the message, and review the work. You’ve led multidisciplinary marketers before and raised their game, not just their output. You’re comfortable deciding with imperfect information and building a repeatable process where little exists yet. This is a hybrid role based in Toronto, ON. The successful candidate must live in the GTA and be available to commute regularly to our downtown office. What you will be doing: As a Director, Integrated Marketing at Creyos, you will: Enterprise Marketing & Account-Based Marketing Help build and lead our enterprise and ABM strategy with the CMO, Sales leadership, and Revenue Operations. Develop a tiered ABM model — one-to-one for strategic accounts, one-to-few for account clusters, one-to-many for broader segments — with clear target-account criteria and success measures. Create repeatable account plays Sales and Marketing activate together, measured on account progression and opportunity creation rather than impressions and clicks. Team Leadership & Development Lead, coach, and develop team members across demand generation and field marketing, helping them gain new experiences and elevate competencies. Set clear priorities, ownership, and performance expectations, and address gaps directly and fairly. Introduce the frameworks and coaching that let the team execute high-quality campaigns independently. Integrated Campaign Leadership Lead campaigns end to end: business objective, audience insight, message, creative, activation, and optimization. Write the briefs that align messaging, content, creative,…