Director, Marketing Analytics

Company Overview: One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with a wide variety of flexible financing and funding options. Our mission is to provide entrepreneurs with the working capital they need to elevate their businesses to new heights. At OPF, we believe in working with high-performing individuals who are ready to play an integral part in our company's expansion. We know that our success hinges on our people, and we strive to enable them to do what they do best. Why Join Us? At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference. Here's what you can expect when you join our team: I nnovative Environment: Work with cutting-edge technology and be part of a team that is constantly pushing the boundaries of fintech. Professional Growth: We invest in our employees' growth with continuous learning opportunities, training programs, and career advancement paths. Supportive Culture: Enjoy a supportive and inclusive work environment where your ideas are valued, and your contributions make a real impact. Community Focus: Be part of a company that understands the importance of small and mid-sized businesses to their communities and the nation's financial health. High-Performing Team: Join a team of badasses who are committed to excellence and are integral to our company's expansion and success. About the role: We invest heavily every year acquiring small businesses across Meta, Google, TikTok, and email, and we are expanding our marketing analytics function to make every dollar of it accountable. This is a senior, high-visibility role with executive sponsorship at the CEO level, real budget, a strong existing data warehouse, and a clear mandate to take marketing analytics at OPF to the next level and run it. You will own marketing measurement and marketing data science end to end. That means the sophisticated analytical work that actually moves the spend: multi-touch attribution, return on ad spend by channel and creative, media mix modeling to guide budget allocation, incrementality and geo-lift testing to prove what is truly causal, and predictive models that score the value of a lead before we ever pay to acquire it. You will set the analytical agenda, lead the projects, and bring the recommendations to the table yourself. You will also own the foundation that this analysis stands on. A measurement stack is only as good as the data feeding it, so you will direct the build of our campaign taxonomy, UTM governance, attribution pipeline, customer data platform, and marketing data model, partnering with data engineering to get it right. You define what good looks like; you do not have to lay every pipe yourself. What makes this role different from most marketing analytics jobs is what…