Director, Marketing Analytics

About The Princeton Review The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House. The company’s Tutor.com brand is one of the largest online tutoring services in the U.S. It comprises a community of thousands of tutors who have delivered more than 22 million one-to-one tutoring sessions. The Princeton Review is headquartered in New York, NY. Follow the company on LinkedIn , YouTube and Instagram . About the Position We're looking for a strategic analytics leader to own revenue metrics across the customer lifecycle—from acquisition through retention. This role is perfect for someone who loves understanding the complete customer journey, optimizing unit economics, and empowering teams with data-driven insights that directly impact company growth. You'll report to our VP of Consumer Revenue and partner with marketing, sales, and customer success teams. You’ll have insights to lead cross-functional analytics that drive customer acquisition, conversion, and retention. This leader will own marketing analytics alongside sales funnel insights and customer lifetime value metrics. You'll translate complex data into actionable insights that directly impact our revenue and unit economics. You'll blend marketing analytics rigor with sales funnel insights and customer lifetime value optimization. What You'll Do   Analyze the Complete Revenue Picture Track customer acquisition cost (CAC) and lifetime value (LTV) by channel Understand which marketing channels drive the highest-quality leads and best ROI Analyze sales funnel metrics and identify conversion bottlenecks Identify retention drivers and churn patterns to improve LTV Build Revenue Analytics Infrastructure Own marketing analytics, sales funnel reporting, and customer retention dashboards Manage the marketing tech stack and integrations (Braze, Salesforce, tracking) Establish consistent revenue metrics across all functions Create executive reporting that enables fast, confident decisions Drive Revenue Insights & Optimization Identify 5+ analytics-driven initiatives to improve unit economics Calculate payback periods and ROI by channel Recommend pricing, positioning, and retention strategies informed by data Partner with marketing, sales, and customer success on data-driven initiatives Lead a High-Performing Analytics Team Hire and develop 3–5 analytics professionals Create career development paths and establish best practices Align analytics across revenue functions Who You Are You have 7–10+ years of analytics experience, with proven expertise in both marketing analytics and…