Director of Product, API & AI Orchestration

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together! Our Values Best Life We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact. Growth Mindset We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally. One Team From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive. ABC Fitness is becoming the intelligent operating system for the global fitness industry — the infrastructure that powers how 40M+ members are discovered, joined, engaged, and retained across 40,000 operators in 100+ markets. The layer that makes this possible is our API and AI orchestration platform: the control plane that governs how data, agents, partners, and external AI assistants securely access ABC's system of record, payments rails, and member intelligence. As Director of Product for API & AI Orchestration, you will own this platform end-to-end and build the team and strategy behind it. You will set the vision for how ABC exposes its capabilities — to our 400+ integration partners, to internal teams building embedded AI experiences, and to a new generation of AI agents and assistants via the Model Context Protocol (MCP) — and stand up the roadmap, operating model, and commercial engine to deliver it. This is a rare mandate to build a new platform business at ABC: the interface between our data moat and the AI-native fitness economy, and a durable, monetizable revenue line contributing to our 2030 target of 10% of revenue from AI, API , and data. WHAT YOU’LL DO Own the vision, strategy, and roadmap for ABC's API and AI orchestration platform — the control plane for access, permissions, audit, and monetization across the company — and align it with ABC's intelligent-OS and IPS platform strategy. Build, lead, and grow a team of product managers, setting direction, coaching for growth, and establishing the operating rhythm and ways of working for the platform organization. Define and own ABC's MCP strategy: how external AI assistants and agents discover and act on ABC capabilities (availability, pricing, booking, billing, member context) safely, with the right authentication, scoping, governance, and audit. Own the platform P&L thinking and commercial model: usage-based and tiered monetization, entitlements, metering, and packaging that turn platform access into a scalable revenue line. Treat the API as a flagship product — set the standard…