Director, Sales Business Development - Agentic Trust

Join us at Entrust    At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely .     Get to Know Us    Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge , scalable technologies. But our secret weapon? Our people. It’s the curiosity , dedication, and innovation that drive our success and help us anticipate the future.  Position Summary The Director, Business Development & Category Definition, Agentic Trust will turn an emerging customer problem into a recognized and commercially viable market category for Entrust. The role will define the category, validate priority buyers and use cases, secure lighthouse customers and partners, and create the evidence, commercial models and repeatable plays required to scale. This is a hands-on market-making role, not a conventional field sales or alliance position. Working across Product, Architecture, Engineering, Marketing, Sales, Strategy and Executive Leadership, the Director will be the commercial voice of the market and shape how Entrust differentiates trust for enterprise AI agents across identity, delegated authorization, assurance, evidence, auditability, compliance and governance. Core Outcomes: ·   Credible category narrative, buyer problem definition and differentiated Entrust point of view. ·   Prioritised market map covering use cases, buying centres, ideal customers, partners and alternatives. ·   Lighthouse engagements that validate urgency, value, solution fit, willingness to pay and reference potential. ·   Repeatable discovery, qualification, workshop, pilot, partner and executive-engagement plays. ·   Fact-based input to product strategy, packaging, pricing, partnerships and investment choices. Key Responsibilities:   ·   Category Definition & Market Creation ·   Define the customer problem, category boundaries, buyer urgency, value drivers, alternatives and Entrust right to win. ·   Refine the category narrative and terminology with customers, partners, analysts, Marketing and Product. ·   Position Agentic Trust against adjacent markets including AI governance, agent security, non-human identity and trust infrastructure. ·   Turn market evidence into recommendations on where we should lead, partner, integrate or not invest. Market Discovery & Commercial Validation ·   Run structured discovery to test use cases, personas, budgets, procurement paths, barriers and willingness to pay. ·   Lead executive workshops and design-partner engagements that test pain, urgency, outcomes and commercial readiness. ·   Prioritise opportunities by impact, repeatability, strategic fit, ecosystem leverage and speed to evidence. Lighthouse Customers ·   Originate and lead a focused set…