E-Commerce Manager

The overall scope of the position is to maintain the hotel website, actively update content, in accordance with the Kempinski Corporate manuals and policies. The selected candidate will take care of Search Engine Optimization (SEO), manage online marketing activities for your hotel through development and monitor the representation of the hotel in social media. MAIN RESPONSIBILITIES: 1- Website Content Management Ensure website content is always up to date in all languages available, updated according to the CMS corporate guidelines. Liaise with the corporate office for any website enhancements. Review and maintain rate and room type descriptions in OWS (e.g. translations, images, etc.) in coordination with the relevant stakeholders. Establish, develop and maintain a keyword matrix for the hotel and consider when designing website content. Ensure all content (pictures and text) is according to corporate standards. Create and implement promotional content for special offers and packages, in coordination with the hotel’s Marketing and Revenue Managers. Review and amend hotel information available on Kempinski.com. Flexibility to assist corporate office on website related tasks. 2- Search Engine Optimization (SEO) Ensure all efficient use of keywords in website content. Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible page rank. Review and monitor both the content and search engine ranking of competitors’ websites and react appropriately to maintain the competitiveness of the Kempinski hotel website. Update and optimize meta descriptions and tags. Liaise with the website agency and corporate office for any website enhancements. 3- eMail Marketing Actively develop and maintain a database of corporate and hotel email newsletter subscribers through both online and offline solicitation. Prepare and send, with regular frequency, a corporate Email Newsletter to all guests/individuals that have subscribed to receive the hotel e-newsletter. Ensure emailers are in line with the strategy and corporate guidelines (i.e. Corporate Identity). 4-Social Media Update and manage the corporate representation and social media channels as per corporate policies and guidelines. Ensure the monitoring and active respond of the corporate social media and review site tool. Ensuring consistent representation of the brand. 5-eMarketing Strategy Develop and implement eMarketing initiatives for the hotel key feeder markets to increase the number of qualified visitors to the hotel website thus increasing revenues and conversion. Identify and develop joint e-commerce initiatives with qualified local, regional and/or national partners/sites. Establish and implement the hotel’s annual advertising plan for electronic channels assist on matters related to creative and media planning for PPC. Ensure…