E-Commerce Marketing Manager

eCommerce Growth Lead Location: Nationwide Compensation: $120,000–$130,000 Base + Performance Bonus Schedule: Full-Time | Remote Benefits: Medical, Dental, Vision, 401(k) with Match, 3 Weeks PTO About the Opportunity Our client is an established home improvement company with multiple showrooms in the Atlanta area and a growing national eCommerce business. They specialize in doors, windows, and related hardware, serving builders, renovators, contractors, and homeowners. The company is entering an exciting stage of growth and is looking for an eCommerce Growth Lead to take ownership of its online revenue strategy. This is a hands-on leadership role for someone who is highly analytical, commercially minded, and comfortable making decisions based on data. You'll have the resources to execute your strategy, including a marketing team and technical support. Your focus will be determining what should be done, why it matters, and whether it is driving measurable results. What Makes This Opportunity Different Own the company's eCommerce growth strategy and online revenue Make decisions based on revenue, conversion, margin, and customer behavior—not vanity metrics Lead and prioritize the work of a two-person marketing/content team Partner directly with technical leadership to build the tools, reporting, and systems needed for growth Have significant autonomy to test ideas, make decisions, and move quickly Work with a high-consideration, spec-heavy product category where customer experience and product discovery are critical Help shape the eCommerce strategy and build the playbook rather than simply following an existing one The current eCommerce business generates approximately $5M in annual revenue, 90K monthly sessions, and a $2,500 average order value , providing a strong foundation with significant opportunity for growth. Key Responsibilities eCommerce Growth & Analytics Own eCommerce revenue performance and the strategies driving growth Monitor conversion rate, revenue per session, average order value, traffic quality, CAC, ROAS, and contribution margin Analyze organic and paid traffic and understand the revenue generated from each channel Track lead volume, lead quality, visitor-to-lead, and lead-to-customer conversion Identify performance changes quickly and determine the underlying cause Build and prioritize initiatives based on measurable business impact Content & Customer Acquisition Identify customer demand through search intent, on-site search, customer questions, sales objections, and competitor gaps Develop clear content briefs for product pages, landing pages, videos, offers, and other marketing assets Direct the content team on what to create and why Measure content performance and continuously refine or eliminate underperforming initiatives Shopify & Conversion Optimization Manage Shopify merchandising, including product pages, collections, navigation, filters, search, and promotions …