Editorial Lead, Weddings & Lifestyle

We're hiring an Editor to own OTM's editorial output end to end: concept and calendar through final published deliverable, across the blog, The Directory, and the social and email surfaces our stories live on. This is a builder's job as much as a writer's. You'll set the editorial calendar, decide what we cover and why, run the real wedding pipeline from submission to Instagram carousel, keep The Directory's editorial content sharp and current, and manage one direct report. You'll sit on the integrated marketing team and report to the Integrated Marketing Director, which means your calendar is connected to what the business is doing — launches, registry moments, brand partnerships, seasonal pushes — without ever reading like it. We want someone with a real point of view who can hold OTM's voice, argue for the story worth telling, and ship on a deadline. What You'll Own Editorial Strategy and Calendar Build and maintain the editorial calendar for the blog, laddering up to company initiatives across all other marketing channels Concept stories and recurring franchises that serve both the reader and the business: real weddings, Dream Registries, planning advice, shopping and gift guides, trend and design coverage, vendor and designer interviews, seasonal and cultural moments Partner with the Integrated Marketing Director to align editorial with launches, registry pushes, brand collaborations, and campaign moments — and to protect the line between editorial and promotion Track what's working. Use traffic, engagement, affiliate, and email performance to shape what you commission next, and report on it in a way the team can act on Real Wedding Features, Start to Finish Review inbound submissions from couples, planners, and photographers on a regular cadence, keeping our response window in good standing Select weddings against OTM's editorial lens, with design point of view, photography quality, fashion, and sense of place top of mind, then make the call on what runs, what's a pass, and what's worth chasing Proactively source weddings we'd want that haven't come to us, by obsessively following the photographers, planners, and designers we love Interview couples, planners, and photographers to get past the polite answer to the specific one — not just what the dress was, but how she found it, what got changed, what almost happened instead Chase down complete vendor credits and image sets, and manage permissions and delivery timelines Write the features in OTM's voice, including headlines in our house style Select and sequence images, write captions and credits, and publish cleanly in the CMS Translate each wedding into an Instagram feature, including image selection, sequencing, caption writing, and carousel build, partnering with the Social Media Lead on post timing and cadence Dream Registries & The Blog Write and edit the rest of the blog: Dream Registries, planning guidance, shopping and registry-adjacent stories, gift…