Email Creative Specialist

About the Role We’re looking for a highly creative and detail-oriented Email Design & Production Specialist to lead the design and production of compelling, mobile-first email creative across our CRM and lifecycle marketing programs. This role will play a key part in the creation of digital assets for omni-channel campaigns, with a strong focus on EDM and CRM communications. The ideal candidate will combine strong Figma design capability with a practical understanding of how email creative is built, tested and deployed through marketing automation platforms. You’ll be responsible for designing customer-focused email experiences that are visually engaging, on-brand and commercially effective, while also owning consistency across brand rules, templates, design systems and CRM creative guidelines. This role will support communications across Petbarn, Greencross Vets and related brands, drawing from the attached JD’s requirement to maintain brand integrity and a strong visual aesthetic across Petbarn and Greencross. Key Responsibilities Email Design & CRM Creative · Design best-practice, mobile-first email creatives in Figma, ensuring layouts are engaging, accessible, responsive and aligned to campaign objectives. · Create high-quality EDM, lifecycle, promotional and personalised CRM creative across email and other owned channels. · Develop reusable email design components, templates and modules that drive consistency and production efficiency. · Apply a strong understanding of best practice in email design. · Support creative ideation and production of purpose-driven assets that attract and engage customers. Brand Governance & Design Consistency · Own and maintain CRM and email creative brand guidelines, ensuring consistent application of brand rules across campaigns and journeys. · Maintain brand integrity and a strong visual aesthetic across Petbarn, Greencross Vets and related brand communications. · Partner with brand, creative, CRM and digital teams to ensure all customer communications feel consistent, polished and commercially relevant. · Help evolve email design standards, component libraries and creative guardrails to support scale across multiple campaigns, brands and lifecycle moments. Marketing Automation Build & Production · Build and/or support the build of emails within marketing automation platforms, ensuring creative is production-ready and fit for deployment. · Translate Figma designs into platform-ready email creative, working with templates, content blocks, dynamic content and campaign workflows. · Work closely with CRM and Martech teams to support personalisation, segmentation and journey-based communications. · Conduct QA and proofing across content, links, layout, rendering, responsiveness and brand compliance. · Troubleshoot build or rendering issues in partnership with CRM, Martech and/or developers. Collaboration & Stakeholder Management · Collaborate with wider…