Executive / Sr. Executive – Business Development

Location: Chennai Experience: 3+ Years Employment Type: Full-Time Department: Business Development Job Overview We are looking for a dynamic and experienced Executive / Sr. Executive – Business Development (ABM) to drive new business opportunities in the domestic market. The ideal candidate will have hands-on experience in Account-Based Marketing (ABM), B2B lead generation, prospect engagement, LinkedIn outreach, email marketing, cold calling, and sales coordination. The candidate will be responsible for identifying target accounts, engaging key decision-makers, building a strong sales pipeline, and converting prospects into qualified business opportunities. This role is ideal for a result-oriented professional who enjoys prospecting, relationship building, client engagement, and driving business growth. Candidate Preferred 3+ years of experience in Business Development, B2B Sales, Lead Generation, ABM, or a related role. Hands-on experience in B2B prospecting and outbound lead generation. Strong understanding of Account-Based Marketing and target-account identification. Experience using LinkedIn and other digital channels for prospecting. Good understanding of email outreach, cold calling, and lead-nurturing processes. Strong verbal and written communication skills. Ability to interact confidently with decision-makers and business stakeholders. Strong follow-up, relationship-building, and negotiation skills. Ability to work independently and achieve defined business development targets. Requirements Key Responsibilities Develop and execute Account-Based Marketing (ABM) strategies to generate new business opportunities. Identify, research, and prioritize Tier 1 and Tier 2 target accounts based on business potential. Research organizations, decision-makers, business requirements, and potential opportunities. Generate and qualify B2B leads through LinkedIn, social media, email campaigns, cold calling, and other outbound channels. Build and maintain a healthy pipeline of qualified prospects. Connect and engage with key decision-makers to understand their business needs. Create personalized outreach strategies and communication for target accounts. Plan and execute account-specific lead-generation and engagement campaigns. Conduct regular follow-ups through calls, emails, LinkedIn, and other communication channels. Understand prospect requirements and coordinate with internal teams to propose relevant solutions. Schedule and conduct product/service demonstrations and client meetings. Coordinate with sales and delivery teams to ensure smooth lead progression and follow-up. Maintain accurate records of leads, prospects, interactions, meetings, and opportunities in the CRM. Track and report lead-generation, campaign, engagement, meeting, and conversion metrics. Achieve assigned targets related to lead generation, prospect engagement, meetings, demos, and business opportunities. Monitor market trends, competitor activities, and potential target accounts…