General Manager - Bershka Blanchardstown

Bershka General Manager (Fixed Term Contract) Job Title General Manager Bershka | Full Time Reporting to Brand Manager / HR Manager Purpose of the role As a Bershka General Manager, you are accountable for the end-to-end performance of a high-volume, fast-moving store. You lead with ownership, pace and calm, delivering strong commercial results while creating a high-energy, inclusive culture and an excellent customer experience. Bershka is trend-led and fast. Success requires agility, strong visual standards, and visible leadership. What to expect: · Thrive in an environment where priorities can change daily (trading patterns, deliveries, operational issues, people challenges). · Are comfortable being hands-on and accountable. Noticing issues early and taking action quickly. · Balance customer experience, team wellbeing and performance without losing pace. · Lead through pressure (incidents, staffing gaps, high delivery volume, peak trading) while remaining calm, fair and decisive. · Build routines that support consistency, while adapting continuously, agility is essential. Key accountabilities Commercial leadership & agility · Own store performance and act quickly using data, insight and product knowledge. · Deliver sales, productivity and profitability through clear priorities and daily follow-through. · Use KPIs and internal tools to identify opportunities and implement actions at pace. · Drive commercial launches and marketing initiatives. · Stay close to competitors and trends; share clear insights to support the business. · Ensure merchandising reflects best sellers, trends and customer demand in real time. Visual standards & brand DNA. · Deliver consistent visual standards and fast floor execution. · Keep the store feeling new, trend-led and customer-ready every day. · Lead your team to maintain a positive environment aligned to Bershka DNA. · Ensure the customer journey (floor flow, fitting rooms, queue management) stays smooth and engaging. Stock flow, replenishment & operational excellence · Ensure replenishment is completed accurately and on time, even under pressure. · Maintain an organised stockroom with routines that enable speed and availability. · Deliver consistent standards across Security and shrinkage; Cash desk procedures and cash management; Health & Safety and compliance. · Maintain high cleaning and presentation standards across the store. · Report maintenance issues and follow up consistently to resolution. Inclusive people leadership, performance & development · Build engagement and performance through visible leadership and consistent standards. · Communicate clearly and respectfully, adapting to different communication styles and needs. · Give regular feedback, recognise progress, and address issues early and fairly. · Recruit inclusively, hiring for behaviours, values and capability. · Develop leaders through coaching, structured routines, reviews and…