Global Product Evangelist, PC Audio

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally. Job Responsibilities : The Product Evangelist for PC Audio is responsible for driving the commercial success of Razer's gaming headset portfolio across global markets. This role acts as the voice of the product internally and externally, translating product innovation into compelling customer value propositions, launch campaigns, channel programs, content strategies, and sales enablement initiatives. The ideal candidate combines deep expertise in gaming audio, product storytelling, content creation, GTM planning, competitive analysis, and category management. They will work cross-functionally with Product Management, Marketing, Sales, Regional Teams, Retail, eTail, PR, Influencer Marketing, and external partners to accelerate growth, market share, and brand leadership in the PC Audio category. 1. Product Evangelism & Market Leadership Become the internal and external subject-matter expert for the Headsets portfolio. Develop compelling product narratives and customer-centric messaging for launches and sustain campaigns. Conduct product trainings for global sales, marketing, retail, and channel teams. Present roadmap updates, product launches, and key innovations to global stakeholders. Drive awareness and leadership of key technologies including esports audio, immersive gaming audio, wireless innovations, AI-powered audio features, ANC, THX Spatial Audio, and Sensa HD Haptics. 2. Go-To-Market (GTM) Ownership Lead global GTM planning for new headset launches. Develop launch strategies, positioning documents, product briefs, briefing decks, FAQs, battlecards, and training materials. Coordinate launch readiness across Sales, Regional Marketing, PR, Retail, and eCommerce teams. Ensure flawless execution of launch milestones and deliverables. Conduct regional brief-ins and collect brief-back feedback to improve launch effectiveness. 3. Content & Digital Marketing Own creation and execution of product-centric content strategies. Develop: Product videos Short-form video content Social campaigns Blogs Landing page content eTail content Amazon assets Product comparison content Partner with creative agencies and internal teams to create best-in-class assets. Maintain content calendars and content trackers to ensure on-time execution. 4. Category & Business Management Support achievement of annual revenue, market share, and profitability targets. Monitor headset performance across: Circana, GfK, Stackline, Amazon DTC Retail channels Develop actions to improve market share, conversion, and sales…