Graphic Designer - Lead

Job Title: Graphic Designer - Lead Job Level: Mid-level Report to: AVP Department: Marketing Organization: airpay money private limited ( https://www.airpay.money/ ) & airpay capital private limited ( https://www.airpay.capital/ ) Location: Navi Mumbai Job Summary: We're looking for a Graphic Designer with minimum 10+ years of experience who will serve as our Design Lead- someone who doesn't just execute but drives design thought leadership across the brand. This role sits at the intersection of strategic visual thinking, people management, AI-powered design tools, and video storytelling. You'll own how the brand shows up across every digital and offline touchpoint. You will lead a small in-house design team, collaborate closely with business stakeholders, and play a critical role in shaping the brand's visual identity across platforms for both airpay money and airpay capital. This is a high-ownership role - you'll be expected to drive things independently, not wait for direction. Prior experience in a Fintech/BFSI environment (good to have). Key Responsibilities: 1. Design Leadership & Brand Stewardship Own and evolve the visual identity of the brand across campaigns, platforms, and products. Lead logo creation, sub-branding, campaign identities, and brand systems. Act as a design thought partner to marketing, digital, and business teams. Ensure brand consistency while pushing creative boundaries in a regulated category (fintech/financial/BFSI services). 2. Marketing & Communication Design Design social media creatives and performance marketing creatives across Meta, YouTube, and other paid channels - with a strong sense of what drives clicks, conversions, and thumb-stops. Conceptualise and create marketing collateral across the full spectrum: emails, WhatsApp creatives, brochures, brand books, danglers, standees, website, app, CRM and product communication assets, print, OOH, sales and partner collaterals. Translate complex financial concepts into clear, engaging visual stories that resonate with a mass consumer audience. Bridge the gap between marketing design and product design - contributing to UI/UX for the app and website, ensuring the brand experience is seamless from the first ad a user sees to the screens they interact with daily 3 . AI-Led Design Innovation Leverage AI design tools (Midjourney, Firefly, Runway, DALL·E, Adobe AI tools, and similar) to speed up ideation, prototyping, visual storytelling, and experimentation. Use AI tools for faster editing, auto-captioning, visual enhancements, and ideation across static and video formats. Experiment with AI-generated visuals, videos, and workflows to improve efficiency and creativity across the team. Create scalable design systems and assets using AI-assisted workflows. Stay ahead of global design and AI trends; introduce best practices to the team. Bring basic to intermediate video editing and motion graphics skills - short-form videos,…