Growth Lead

About Packt Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses. For more details, visit www.packtpub.com . Role Overview The Growth Lead (Books) sits at the point where Packt's expertise network meets its commercial performance. At the heart of the role is developer relations: building genuine, durable presence inside the communities where practitioners in the vertical actually gather, and earning enough standing there to be treated as a peer rather than a vendor. Community networks are the most valuable asset this role can build, because they compound. A relationship established once can produce an author, an endorsement, a workshop speaker, a reviewer and a launch audience over several years. The core skill is identifying and winning the right voices. Not the largest followings, but the most relevant ones: the expert influencer whose opinion the community actually checks and whose recommendation moves behaviour and drives conversion. A thousand engaged followers in the exact niche are worth more to us than a hundred thousand general technology followers, and knowing the difference is the judgement this role is hired for. Those relationships then become the engine for everything downstream, from commissioning intelligence to launch reach to the credibility our product pages currently lack. Books do not sell because people have heard of them. They sell because a buyer, looking at a product page alongside a dozen alternatives, believes ours is the one that will be correct. Increasingly, technical categories on Amazon are saturated with independently published and AI-assembled titles that look similar at thumbnail size. Our advantages are real but currently invisible at the moment of decision. Closing that gap is the central purpose of this role. This is a strategic, outward-facing role combining developer relations, community fluency, campaign ownership and commercial judgement. This is not a sales role. It is a growth and ecosystem-building role, and it carries accountability for outcomes rather than activity. What you will own Expert network and influencer relationships Identify, approach and build durable relationships with respected practitioners across the vertical: open-source maintainers, conference speakers, community leaders, technical bloggers and newsletter authors, and vendor DevRel figures with independent credibility. Work across the channels where these people actually are, including LinkedIn, YouTube, X, Discord, Reddit, GitHub and domain-specific forums, and develop a working map of who holds genuine influence in the vertical rather than who has the largest…