Growth Manager

About Eucalyptus We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Our Growth Story: Supporting patients living with obesity across our 5 markets Received selective NICE endorsement to provide services to the NHS Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada. About the role We're looking for a Growth Manager who thinks about patient acquisition the way a GM thinks about a business. You'll own Hers' growth marketing strategy — from channel investment and budget allocation through to the customer insights and creative ideas that drive it. This isn't a campaign execution role. You'll be setting the strategic direction: understanding who our patients are and why they come to Hers, turning that insight into high-performing creative and messaging, and making smart commercial trade-offs to grow efficiently. You'll work cross-functionally with creative, clinical, analytics, and product teams across Sydney and the UK. What you'll do Own Hers' patient acquisition strategy end-to-end — from channel mix and budget allocation through to the messaging hypotheses that drive it Use customer research, patient insight, and performance data to build strategies that attract the right patients at the right cost Balance CAC and LTV trade-offs — understanding the difference between patients who stay engaged in their treatment and those who don't, and using that to inform acquisition decisions Build and maintain a rigorous test-and-learn framework across channels, creative formats, and audience segments Partner closely with our creative team to develop concepts grounded in real patient insight — you understand why creative works, not just whether it does Identify the highest-leverage opportunities across paid channels (Meta, Google, YouTube, TikTok) and funnel experience Work cross-functionally with analytics, product, and clinical to make sure growth is connected to the full patient experience Communicate a clear, evidence-based point of view on performance and strategy to senior stakeholders About you 5+ years in growth or performance marketing, with genuine ownership of commercial acquisition outcomes You've built a growth strategy from scratch — you know what to prioritise and why, not just how to execute…