Growth Manager - Social

About Omniful: Omniful gives businesses one place to run everything operations and supply chain. It brings together all of the operating systems that are normally scattered across a company, like Order Management, Shipping Gateway, Warehouse Management, Transportation Management, Supply Chain, Point of Sale and more. For the first time ever, you can manage and automate every part of the operations lifecycle in a single system. Omniful enables retail, logistics, D2C brands, and e-commerce businesses to scale efficiently and enhance customer satisfaction through a unified, vertically integrated solution. Based in Riyadh, KSA, Omniful has raised $10+M from the region’s top investors RAED Ventures, VentureSouq, SEEDRA Ventures, Jahez Group, DASH Ventures, Bunat Ventures, Sanabil 500,and is considered one of the fastest-growing SaaS startups that came out of the MENA region. We prioritize candidate safety. Please be aware that all official communication will only be sent from @omniful.com or @omniful.ai addresses. Role Overview: The Growth Manager - Social will lead Omniful’s social media growth strategy, leveraging paid and organic social channels to increase brand awareness, generate leads, and drive customer engagement. Reporting to the Director of Demand Generation, this role is responsible for managing end-to-end social campaigns, optimizing channel performance, and expanding Omniful’s social footprint. The ideal candidate is data-driven, creative, and experienced in social media management and growth strategies. Key Responsibilities: Social Media Strategy and Execution: Develop and execute a comprehensive social media strategy that aligns with Omniful’s growth goals, focusing on lead generation, brand building, and customer engagement. Manage paid social campaigns on platforms like LinkedIn, Facebook, Instagram, and Twitter to drive targeted traffic, improve conversion rates, and maximize ROI. Oversee organic social content to build community, engage followers, and increase brand awareness, partnering with the Content and Product Marketing teams for cohesive messaging. Campaign Management and Optimization: Plan and launch social media campaigns with clear goals and KPIs, optimizing campaign settings, targeting, and creative to drive conversions and engagement. Conduct A/B testing and experiments on creative, copy, and targeting to identify high-performing strategies and improve campaign effectiveness. Analyze campaign performance metrics , such as CTR, CPC, CPA, and engagement, and adjust tactics to enhance results based on data insights. Cross-Functional Collaboration: Work closely with Content, Product Marketing, and Design teams to develop compelling social content that aligns with brand messaging and campaign goals. Partner with Sales and RevOps to ensure that social media leads are effectively captured, tracked, and followed up, creating a seamless funnel from awareness to conversion. Collaborate with…