Growth Marketing Lead

About RA Resident Advisor has been a home for electronic music culture since 2001. Event discovery, ticketing, news and long-form editorial, artist profiles, original films, and a weekly mix series two decades deep. Around 7 million people use the web platform every month, with a wider audience across our apps and other channels. Underneath the platform sits a network of contributors and city managers across dozens of cities, which is how we stay connected to the scenes we cover rather than reporting on them from a distance. RA is 25 years old, independent, B.Corp certified and intent on being indispensable to the artists, promoters and audiences who make this culture. The role The Growth Marketing Lead owns RA's B2C growth engine: getting more people to discover the best electronic music events on RA and getting more of them through the door. Reporting directly to the Chief Growth Officer, you will own acquisition, activation, conversion and retention across RA's web, mobile and app properties. You will set the growth roadmap, run a continuous experimentation programme and build systems that compound rather than relying on one-off campaigns. This is a hands-on role with real ownership. You will be expected to prioritise ruthlessly, back your decisions with data and develop the Marketing Executive who reports to you. It is not a role for someone who wants a strategy handed to them—you will define it, then execute it. Responsibilities Growth strategy and experimentation Own the B2C growth strategy, aligning resources to the channels and initiatives with the highest demonstrated return Design and run a continuous experimentation programme across channels Maintain a documented backlog and a clear record of what worked, what did not and what was learned Build a culture of disciplined testing, measurement and iteration. Acquisition and conversion Own the acquisition and conversion funnel, from paid media, SEO, AEO and organic channels through to onboarding and first ticket purchase Manage the paid media budget and freelance relationships Grow RA Guide usage and drive adoption of our consumer app Develop creative, low-cost growth strategies that fit RA's culture Identify funnel opportunities, size their potential impact and turn insights into prioritised action. Retention and lifecycle Own CRM and lifecycle marketing end-to-end across email, push and in-app channels Develop onboarding, reactivation and repeat-purchase journeys Build segmentation and personalisation that reflect how people use RA Improve repeat purchase rates among the users who matter most Ensure engagement activity contributes to meaningful commercial outcomes Team and cross-functional leadership Lead the Marketing Executive, providing clear direction, coaching and career development Work closely with Product, Design, Data, Editorial and Revenue to align growth activity with company priorities Partner with the Product Marketing Lead where…