Growth Marketing Manager

About the Position Role: Marketing Manager Designation: Senior Executive / Manager – Marketing Experience: 4–8 Years Location: Gurgaon (On-Site – 5 Days) Education: Tier 1 Bachelor's degree & MBA preferred Industry Type: Technology / B2B SaaS / AI-driven platforms Functional Area: Marketing / Growth / Product Marketing About Salescode.ai https://salescode.ai/company/about-us SalesCode.ai is an AI-native route-to-market platform for CPG and FMCG companies, founded by Ex Coke leaders and led by bussiness and Technology experts in GenAI, sales & enterprise technology. What We Do Large CPG companies lose 12–35% of sales daily due to inherent human inefficiencies and store-level execution gaps. Even a 1–2% improvement can drive millions of dollars in incremental revenue. Our mission is to exponentially augment sales teams' competency and intelligence using AI, enabling execution at a speed and scale impossible through human effort alone. With our AI platform, we are leading key transformations in CPG sales. Roles & Responsibilities 1. Go-to-Market Strategy & Product Marketing • Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms • Create product marketing collateral, case studies, and solution briefs • Support product launches and feature releases with coordinated marketing campaigns • Define target buyer personas and competitive differentiation strategy Roles & Responsibilities 1. Go-to-Market Strategy & Product Marketing • Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms • Create product marketing collateral, case studies, and solution briefs • Support product launches and feature releases with coordinated marketing campaigns • Define target buyer personas and competitive differentiation strategy. 2. Demand Generation & Lead Management • Design and execute integrated campaigns to drive qualified leads and pipeline • Manage marketing channels including email, paid digital, LinkedIn, and webinars • Collaborate with Sales on lead quality, scoring, and nurturing workflows • Track and optimize marketing metrics to improve cost-per-lead and conversion rates 3. Content Marketing & Thought Leadership • Develop content strategy that positions Salescode.ai as a leader in AI-driven sales transformation • Create blog posts, whitepapers, webinars, and video content • Build and maintain marketing calendar aligned with product roadmap and sales cycles • Support executive thought leadership and speaking opportunities 4. Brand & Marketing Communications • Maintain brand consistency across all marketing channels and touchpoints • Manage website content, product pages, and digital assets • Develop campaigns for key markets and customer segments • Create internal communications to align organization with marketing initiatives 5. Analytics & Performance Management • Establish marketing dashboards and KPIs; report on campaign…