Growth Marketing Manager

About Skit.ai Skit.ai is an AI-native collections company. We run collections for lenders, banks, credit unions, fintechs, and debt buyers across the US and Canada. We combine our own software with human collectors, so clients get recovery outcomes rather than a tool they have to staff and run themselves. We are not a voice bot vendor. We are not a generic SaaS product. We are the team that recovers the money. Job Title: Growth Marketing Manager: Lead Generation and Awareness Location : Bengaluru, India. (100% WFO) Shift : 12:00 PM to 9:00 PM IST. This covers the UK business day and the start of the US East Coast morning. The role You own two things: filling the pipeline, and making sure the right people in US and Canadian receivables know who we are before we ever call them. Roughly how the week splits: 50% lead generation. Building and running the outbound and inbound motion that produces qualified meetings. 35% awareness. Content, events, industry presence, search, and answer engines. Getting Skit.ai into the conversation. 15% product marketing. Sharpening how we describe what we do, and arming Sales with the material that closes. This is a builder role, not a maintainer role. The motion is not fully built yet. You will be the one building it. What you will own: Lead generation Build and maintain the ICP and target account lists for US and Canadian lenders, banks, credit unions, fintechs, debt buyers, and collection agencies. Run account research and enrichment in Apollo, Clay, and LinkedIn Sales Navigator. Find the real buyer, not the closest job title. Write and run outbound sequences across email and LinkedIn. Test messaging, measure reply quality, kill what does not work. Own inbound capture and routing in HubSpot. Forms, lead scoring, follow-up speed, handoff to Sales. Report pipeline weekly. Meetings booked, meetings held, pipeline sourced, cost per qualified meeting, and where each number is stuck. Awareness Run the content calendar. Blogs, teardowns, benchmark pieces, customer stories, short reports. Publish on a cadence, not in bursts. Own SEO and AEO. Rank for the queries buyers search, and get Skit.ai cited when they ask ChatGPT, Perplexity, and Google AI Overviews about collections vendors. Track which answers name us and which do not. Run the industry presence calendar. RMAI, ACA International, insideARM, credit union and fintech events, podcasts, and association newsletters. Decide what we sponsor, what we attend, and what we skip. Turn every event into pipeline. Pre-event target lists, on-site meeting booking, post-event follow-up. No booth with no plan. Track share of voice against the competitive set and report it monthly. Product marketing Keep the positioning tight and current. What Skit.ai is, who it is for, why it wins. Build and maintain the competitive battlecards. Refresh them when competitors change their pitch. Write the sales collateral that actually…