Growth Product Manager

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact. We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.   We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for… A bit about the role… Instant Win Games (IWG) are digital games loved by National Lottery players. With over 80 live games including Cash Bolt, Monopoly, Deal or No Deal and Cashword, and prizes ranging from 25p to £2 Million – there is something for everyone! The category often sees peak moments driven by Draw-Based Game high jackpot rolls and events, with digital players often playing Instant Win Games after purchasing a ticket or checking results. This creates a huge opportunity to create better game experiences and a more connected digital play experience, to turn these peak moments into new play habits, driving increased play frequency and value. As the Product Growth Manager, you’ll act as the growth specialist across the Instant Win Games category. This is a high impact, hands-on product growth role with real ownership, where you’ll play a critical role in the growth ambitions for the Instant Win Games category. Working with other Product Growth Mangers across the individual TNL games, plus teams across the business including Digital, Data & Analytics and Commercial Finance, you will lead the dedicated IWG growth squad with a focus on commercial performance and growth to help shape the IWG strategy and over-arching Game Portfolio Strategy. What you’ll be doing… Act as the growth specialist across the Instant Win Games category, focusing on the commercial performance and growth ambitions for the category Identify optimisation, experimentation and future growth opportunities to create improved category experiences, reduced friction and a more connected digital experience across the portfolio of TNL games, to increase play frequency and overall player value. Lead the dedicated IWG growth squad consisting of key knowledge and expertise across the business, where you’ll meet regularly and be close to the detail including trading performance and digital player trends including conversion and cross-play. Set clear objectives and areas of focus and be on the front foot to address any emerging challenges and create new opportunities, while holding supporting teams to account. Creation of…