GTM Manager, Ad Product Commercialization

Job Title GTM Manager, Ad Product Commercialization Job Description About The Position : The GTM Manager, Ad Product Commercialization is a mid-to-senior execution leader responsible for the day-to-day coordination, commercial readiness, and field adoption of our enterprise ad product portfolio. Based in our New York City office, this role serves as the critical, high-touch bridge between our product capabilities and sales execution. As the ultimate "keeper of the Ad Product Catalog," you will ensure that our New York-based revenue teams—including Sellers, Account Strategists, and Brand Marketers—fully understand our ad products, their operational nuances, and how to position them for maximum yield. Additionally, you will act as the on-the-ground project manager ushering new products through the formal GTM process, ensuring cross-functional alignment and gathering real-time field feedback to optimize our commercial engine. Hybrid 3x a week- NYC In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Team: The Ad Product Commercialization team partners across Product, Sales, Brand Marketing, Revenue Operations, Ad Operations, and Commercial organizations to successfully bring advertising products to market. The team enables revenue growth by ensuring product launches are well coordinated, sales teams are equipped for success, and customer feedback continuously informs product evolution. About The Position’s Contributions: 35% Ad Product Catalog Governance & Advisory Single Source of Truth: Own and maintain the comprehensive Ad Product Catalog. Ensure all product specifications, packaging rules, pricing guidelines, and operational constraints are meticulously updated, accurate, and accessible. Technical & Operational Advisory: Act as the primary, local "help desk" and subject matter expert for NYC-based Sellers and Account Strategists. Provide rapid, clear answers to complex, nuanced questions regarding ad product capabilities and custom configuration rules. Cross-Functional Alignment: Partner closely with the Brand Marketing team to ensure that their client-facing narratives match the exact technical and operational realities housed in the product catalog. 35% GTM Program Management & Training Launch Traffic Control: Act as the dedicated project manager ushering individual products and packages through the formal GTM pipeline. Coordinate timelines, keep cross-functional stakeholders on schedule, and prevent rollout bottlenecks. Operational Readiness & Briefings: Translate dense, technical ad product mechanics into clear, digestible operational instructions. Lead internal briefings and training sessions for revenue teams detailing what a product is, who it is for, and how to book it. 30% Field Adoption & Commercial Yield Analysis Data-Driven Optimization: Regularly analyze internal sales data and product adoption metrics. Identify…