Head – Admissions & Marketing

OVERVIEW The Head of Admissions and Marketing is appointed by, and reports to, the Head of School. The Head of Admissions and Marketing is responsible for the admissions and marketing functions within the School. The Head of Admissions and Marketing will lead and coordinate all staff responsible for the daily operation of the admissions and marketing functions within the School, namely, the Communications Manager, External Relations Manager, Digital Marketing Specialist, Marketing Manager, Admissions Manager and Admissions Counselors. The Head of Admissions and Marketing is an important role in the School as admissions is often the first point of contact to the School, and the individual will be responsible for further developing and delivering the School’s marketing strategy in order to meet enrolment targets. The Head of Admissions and Marketing will be part of the Senior Management Team of the school and will be expected to contribute to a collegial and supportive approach to whole-school decision making. SPECIFIC DUTIES AND RESPONSIBILITIES (ADMISSIONS) Meet with key / selected prospective parents and their children, respond to and follow up initial admission inquiries and provide information and campus tours for some visiting prospective parents/students; Support the Admissions Manager when required in scheduling admissions assessments and interviews for visiting applicants and those required to take tests under the admissions procedures; Maintain oversight over correspondence and application files related to student recruitment and applications for admission and the application data in the electronic admissions database; Approve and make suggestions for all developments in the admissions process. Liaise with individuals (primarily parents) and organizations (local schools, businesses, international organizations, etc.) in creating awareness about the school as widely as possible. Determine sources of potential students in the local and international markets and build a network of marketing and admission contacts locally, within India and in target markets abroad. Provide statistics on enrollment (admissions and withdrawals) to the administration, evaluate data to predict trends and to provide a basis for future school development and budget planning. Provide the School Administrative and Academic teams with necessary information on new students and ensure effective communication to all relevant stakeholders of student withdrawals. Review all student completed applications and ensure that all requirements have been covered before the applications are sent to the divisional Principals. Collaborate with Divisional Principals and the Head of School during the decision making process on staffing and recruitment. Support the Admissions team by finding and providing relevant professional development opportunities. Lead sessions with the academic teams to ensure a full understanding of the work of the admission team throughout the school. Maintain…