Head of Audience & Subscriptions

About LabX Media Group LabX Media Group is a leading worldwide science publishing company that delivers meaningful industry content and integrated marketing solutions for the scientific community. LabX Media Group’s brands and product solutions deliver trusted, timely and deep information across print and digital products to empower our customers and advance their research. We are looking for a Head of Audience & Subscriptions to join our team! As part of the Marketing team, the Head of Audience & Subscriptions will lead and grow our print and digital circulation strategy for a large publication. The Head of Audience & Subscriptions will oversee print circulation operations, subscriber retention, revenue optimization, and churn reduction while driving data informed audience growth initiatives across multiple channels. Key Responsibilities Own and manage all aspects of print and digital circulation strategy for a large consumer-focused publication, with accountability for subscriber acquisition, retention, renewal performance, circulation growth, and audience engagement. Develop and execute audience growth strategies that increase paid and qualified circulation, optimize subscriber lifetime value (LTV), reduce churn, and improve overall circulation profitability. Utilize audience, subscription, and engagement data to make informed decisions that drive acquisition, retention, conversion, and revenue growth across multiple channels. Plan and execute subscriber acquisition, renewal, win-back, and retention campaigns using segmentation, behavioral targeting, lifecycle marketing, and data-driven personalization strategies. Build and optimize subscriber lifecycle programs from initial conversion through onboarding, engagement, renewal, gifts, reactivation, and long-term retention. Develop test plans, trial offers, pricing strategies, promotional packages, and conversion optimization initiatives. Continuously measure performance and apply a disciplined test-and-learn approach to improve response rates, retention, and ROI. Monitor and optimize key circulation and subscription metrics including subscriber growth, renewal rates, churn, engagement, customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and subscription revenue. Own subscription revenue performance and circulation economics, including forecasting acquisition and retention results, monitoring profitability, and identifying opportunities to improve yield and operational efficiency. Develop annual circulation forecasts, budgets, reporting, and performance analysis. Present recommendations and results to senior leadership based on measurable business outcomes. Oversee all print circulation operations including fulfillment, production schedules, print order management, subscriber services, shipping, postal optimization, and newsstand distribution. Manage relationships with fulfillment houses, printers, direct mail agencies, newsstand consultants,…