Head of B2B Growth & Demand Generation

Job Title: Head of B2B Growth & Demand Generation Company: APPWRK IT Solutions Pvt. Ltd. Experience: 4+ Years Employment Type: Full-time Location: Mohali Company Profile: APPWRK IT Solutions Pvt. Ltd. is an India-based IT Service Provider founded in the year 2012, intent on associating with the right people at the right place to achieve the best possible results. Since 2012, APPWRK IT Solutions has been continuously developing web applications for businesses across the globe. We have successfully delivered numerous projects in the IT field, covering Mobile, Desktop, and Web applications.We are well known for our expertise, performance, and commitment to delivering high-quality solutions. As an IT services and product-based company, we cater to various industries, providing cutting-edge technology solutions tailored to our clients' needs.We take pride in working with Fortune 500 clients like Unilever and have a strong global presence in the US, Netherlands, and Australia . In India, we operate from Chandigarh and Delhi , offering top-tier IT solutions to businesses worldwide. Our team of skilled professionals is dedicated to driving innovation, efficiency, and digital transformation for our clients. Role Overview: We are looking for a hands-on Head of B2B Growth & Demand Generation to build, manage, and scale our B2B lead-generation and demand-generation engine across outbound and inbound channels. The ideal candidate should be comfortable working across LinkedIn, Cold Email, Paid Advertising, CRM, Marketing Automation, AI, and Data Analytics , while taking ownership of the complete funnel from lead generation to qualified calls, opportunities, and sales . This is a hands-on growth leadership role for someone who enjoys building systems, managing channel specialists, analyzing performance, solving funnel problems, and continuously improving marketing results. Key Responsibilities: B2B Lead Generation & Demand Generation Build, manage, and optimize B2B lead-generation systems across: LinkedIn Outbound Cold Email Meta Ads Paid Acquisition Inbound Marketing Other relevant channels as the business scales Develop and refine ICPs, target audiences, buyer personas, offers, messaging, and acquisition strategies. Build scalable processes and SOPs for consistent lead generation. Identify new opportunities to increase qualified lead and pipeline volume. Lead Quality & Pipeline Growth Own the quality and performance of marketing-generated leads and calls. Maintain a 90%+ qualified-call quality standard . Monitor the complete funnel: Prospects → Leads → Qualified Calls → Opportunities → Sales Analyze why leads or calls are rejected and identify opportunities for improvement. Optimize targeting, messaging, qualification, campaigns, and processes to improve conversion. Focus on qualified pipeline and revenue , rather than vanity metrics such as lead volume alone. Channel Performance & Team Management Evaluate…