Head of Marketing & CVC

Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit www.shift4.com. About Global Blue: Global Blue by Shift4 is the industry leader in Tax Free Shopping solutions, simplifying the tax refund process for international travelers and driving revenue for retailers through a fully integrated commerce experience. As a business partner for the shopping journey, we seamlessly connect shoppers and brands worldwide, powering over 40 million transactions each year. For more information, please visit  globalblue.com  and  shift4.com . The Head of Marketing & CVC drives revenue growth by leading the commercial success of the Marketing portfolio through direct sales, strategic partnerships, and a consulting led approach to customer value creation. The role works in close collaboration with Sales and Product teams to deliver impactful campaigns, enable frontline teams, and continuously evolve offerings based on market and customer insights. With end to end ownership of budgets, tools, brand governance, and communications, the position ensures strong market execution, scalable growth, and consistent brand impact Responsibilities Drive revenue growth through the direct sales and promotion of the GB Marketing portfolio (Digital, Print, Consulting, Brand Visibility), with shared accountability for turnover targets and performance tracking Partner closely with Sales by coaching teams, leading joint customer engagements, and directly managing key marketing clients and priority accounts using a consulting‑led value creation approach Develop and execute standard and ad‑hoc digital campaigns, and manage media and print distribution channels in collaboration with central Media teams Build, manage, and expand strategic partnerships (e.g. shopping malls, associations, tourism and hospitality ecosystems) to unlock new commercial opportunities Manage marketing tools, including the marketing products booking platform, and oversee marketing products, advertising, and promotion budgets with clear governance and reporting Conduct competitive benchmarking and market analysis to inform positioning, offer development, and go‑to‑market strategies Ensure brand guideline consistency across all communications and oversee in‑store sales material updates. Enable Sales and Refunding teams with high‑impact sales decks, training programs, and locally adapted tools, thereby maintaining a consistent training strategy and actively monitoring the marketing offer in market. Proactively lead internal and external communication plans and maintain continuous feedback loops with Product teams to support ongoing improvement and innovation Main KPI’s Marketing products turnover Value and volume of new marketing product deals signed Adherence to…