Head of PR

SILVIA TCHERASSI Head of PR At Silvia Tcherassi we are seeking a Head of Public Relations to lead the brand’s communications strategy and strengthen its presence across global media, events, and key industry relationships. RESPONSIBILITIES • Develop and execute the global PR and communications strategy aligned with brand objectives. • Build and maintain relationships with top fashion, luxury, and lifestyle media outlets. • Lead press initiatives, including interviews, features, and editorials. • Oversee product launch coverage, fashion shows, and key brand events. • Manage influencer and ambassador partnerships, including gifting and performance tracking. • Coordinate media events and press activations to strengthen brand visibility. • Ensure seamless collaboration with creative, marketing, and sales teams. • Supervise preparation and distribution of press releases, media kits, and lookbooks. • Monitor and report on media coverage, PR performance, and social impact. • Manage PR budgets, ensuring strategic allocation of resources. KEY ATTRIBUTES • Deep understanding of luxury brand storytelling and positioning. • Strategic thinker with a creative and proactive mindset. • Detail-oriented, polished, and highly professional in all communications. • Passionate about fashion, culture, and innovation. Requirements REQUIREMENTS • Bachelor’s degree in Communications, Public Relations, Marketing, or related field. • 5+ years of experience in PR within the fashion or luxury sector. • Established network of media and influencer contacts in fashion, lifestyle, and luxury markets. • Exceptional writing, communication, and presentation skills. • Strong organizational and project management abilities. • Proficiency in English, Spanish; additional languages (Italian or French) are a plus.