Head of Retail

Can you walk into a Walmart buyer meeting and walk out with more shelf space than you came in with? Can you look at a sell-through report and immediately know why a SKU is bleeding and exactly what to do about it? Have you actually built a retail business - not managed a book of logos, but built something - from early distribution to thousands of productive doors? Freebird® is a 9-figure DTC brand serving over 2 million customers and redefining shaving for the modern consumer. We've built a loyal subscriber base, a portfolio of best-in-class grooming products, and one of the strongest direct-response engines in the space. Now retail is becoming a serious growth channel, and we're looking for the person who will own it. We're looking for a Head of Retail to become Freebird's internal retail expert and owner - responsible for taking an emerging retail channel and turning it into a significant national growth engine. You'll own the strategy, relationships, assortment, economics, execution, and ultimately the team required to make that happen. This is not an account management role. This is a builder role. If you've built this before and want to build it again - keep reading. What You'll Own Protect and Scale Walmart Take full ownership of the commercial relationship - buyers, line reviews, assortment, pricing, programs, and commitments. Ensure 2026 expansion, holiday program, and PDQ execute successfully. Maintain real-time visibility into sell-through, in-stock, replenishment, inventory, and forecasts. Own the Walmart P&L and all trade-spend decision making. Build the roadmap for expanding men's, women's, refill, and secondary SKUs. Develop the next line review and feature strategy. Launch and Internalize Target Take direct ownership of the Target buyer relationship. Assess what stays with external partners versus moves in-house. Own the launch plan, assortment, economics, and all internal workstreams. Execute a successful national launch with Freebird holding the direct relationship - no dependency on a broker as the sole relationship holder. Build the infrastructure to manage Target internally following launch. Build the Path to 10,000+ Doors Produce a prioritized 2-3 year U.S. retail expansion strategy within 90 days. Segment retailers by fit, revenue opportunity, margin, brand value, and probability of success. Identify the next 5-10 accounts to pursue - CVS, Walgreens, Ulta, Best Buy, Sam's Club, Costco, Kroger, H-E-B, Publix, and others. Have multiple new retailer relationships actively progressing through buyer meetings, line reviews, or tests within 12 months. Build Freebird's Retail Assortment Strategy Build a retailer-specific assortment architecture across men's kits, women's kits, refill blades, consumables, premium tiers, club bundles, and retailer-exclusive configurations. Determine which products belong in which retailers, at what MSRP, with what pack architecture. Define when new SKUs…