Influencer Marketing

Job Summary: We are seeking an experienced and strategic Influencer Marketing Manager to lead influencer marketing initiatives and manage a team responsible for executing impactful campaigns across multiple platforms. The role will be responsible for developing influencer strategies, overseeing campaign execution, building strong creator relationships, managing budgets, and driving measurable business outcomes. The ideal candidate will have strong leadership and communication skills, a deep understanding of the influencer ecosystem, excellent campaign management capabilities, and the ability to translate brand objectives into effective influencer-led campaigns. Key Responsibilities: 1. Influencer Marketing Strategy & Planning Develop and implement influencer marketing strategies aligned with brand and campaign objectives. Identify relevant platforms, influencer categories, content formats, and emerging creator trends. Build campaign plans, timelines, budgets, deliverables, and success metrics. Recommend innovative influencer approaches to improve brand visibility, engagement, and ROI. 2. Team Management & Leadership Lead, mentor, and manage the influencer marketing team. Allocate campaigns and responsibilities across team members and ensure timely execution. Set clear performance expectations, review team output, and provide regular feedback and guidance. Train the team on influencer research, outreach, negotiation, campaign management, and reporting. Identify challenges and provide strategic direction to ensure smooth campaign execution. 3. Influencer Research & Relationship Management Oversee the development and maintenance of a comprehensive influencer database. Ensure influencers are categorized based on niche, audience demographics, reach, engagement, content quality, and platform. Identify and build relationships with relevant influencers, creators, agencies, and vendors. Maintain strong long-term relationships with key creators to drive repeat collaborations. Stay updated on emerging creators, platform trends, and changes in the influencer marketing landscape. 4. Influencer Outreach, Negotiation & Onboarding Oversee influencer outreach and ensure professional and effective communication. Lead negotiations related to commercials, deliverables, timelines, usage rights, and campaign terms. Ensure influencer onboarding is aligned with campaign objectives, brand guidelines, and contractual requirements. Review and approve influencer selections and commercials in line with campaign budgets. 5. Campaign Management & Execution Lead end-to-end execution of influencer campaigns, from briefing and influencer selection to content delivery and reporting. Ensure campaigns are executed within timelines, budgets, and agreed deliverables. Review campaign briefs and influencer content to ensure alignment with brand requirements. Coordinate with internal teams, clients, creative teams, media teams,…