Product & Performance Marketing Lead

About elev8.io elev8.io provides 360° patient acquisition solutions for behavioral health facilities by helping them with: elev8media™: generating VOB-qualified leads on multiple channels elev8tech™: increasing efficiency by enhancing their CRM & tech stack elev8sales™: improving their overall lead-to-admit conversion rates The Product / Performance Marketing Lead ultimately owns the performance and evolution of elev8's marketing product. This person sits across SEO, content, web/CRO, local, analytics/attribution, and paid performance. They don't need to be the strongest specialist in every discipline, but they need enough depth, commercial judgment, curiosity, and authority to determine whether the overall strategy is right, and to challenge specialists when it isn't. This is not a Head of SEO role in disguise. SEO is an immediate execution requirement, not the ultimate definition of the seat. The long-term goal is to build a fulfillment organization that is increasingly self-sufficient, so the role is much closer to Product Manager + Performance/Growth Marketer than a traditional SEO leadership title. At elev8.io, we don't just run campaigns; we build a marketing product that gets better every quarter.  Core Responsibilities Marketing Product Ownership Own marketing performance and strategic direction across a portfolio of behavioral health clients Translate business goals, capacity, lead quality, and admissions data into marketing priorities Identify opportunities, performance gaps, and emerging problems before they become obvious Improve the systems, processes, and standards behind how the marketing product is delivered Help evolve the product as technology and AI change what great marketing execution looks like SEO Strategy & Hands-On Execution Own content strategy, SEO prioritization, and technical/on-page/local/off-page audits Drive audit implementation and follow-through, working directly with technical resources on fixes Conduct page and content QA against a high quality bar, not just a completeness checklist Extend SEO strategy into GEO/AEO: how content gets crawled, cited, and summarized by AI search and answer engines, and what that means for structure, schema, and authority signals Identify new opportunities based on actual client performance data AI-Enabled Marketing Execution Use AI tools (ChatGPT, Claude, or similar) to speed up audits, content QA, competitive research, and reporting without lowering the quality bar Build lightweight internal workflows or prompts that let the team move faster on repeatable analysis and QA tasks Stay current on how AI is changing search behavior, content discovery, and attribution, and translate that into concrete changes in strategy Performance Analysis & Attribution Analyze performance across organic and paid channels, connecting activity to qualified leads and revenue Validate data sources of truth; investigate and…