Paid Social Senior Manager

About Homeaglow  Homeaglow’s mission is to create happy homes. We delight customers and empower cleaning professionals by building the leading platform for home services. Today, we are the world’s largest marketplace for home cleanings. Tomorrow, we’ll be the world’s leading platform for all home services.  We are transforming the home services industry by making high-quality home cleanings more accessible, affordable, and transparent for everyone. We connect customers with independent, background-checked cleaning professionals through a modern technology platform that simplifies booking, pricing, and communication.  Why Join Homeaglow?  A True Startup Environment  Join a high-growth, entrepreneurial company where speed, ownership, and impact define the culture.  Sustained, Profitable Growth  Double-digit year-over-year growth at a nine-figure revenue scale, while serving less than 0.5% of U.S. households — with significant runway ahead.  Strong Unit Economics  Disciplined focus on LTV/CAC and long-term value creation drives sustainable expansion.  Bootstrapped & Focused  No liquidation preferences. No distracting investor pressure. Just stable priorities and long-term thinking. Real Economic Impact  Over 100,000 cleaning professionals have earned $250M+ through our platform. Average earnings are ~50% higher than traditional hotel housekeeping roles.  Vertical Expansion Strategy  Significant opportunity to expand into adjacent services and deepen customer relationships.  Building a World-Class Team  Be part of a professional, high-caliber team scaling a category-defining platform The context We're building out the marketing team, and are looking for the right people who will help drive the next phase of growth - evolving from scrappy to scaling. Marketing has driven the bulk of the company's growth so far with a lean group (four of us today), leaning heavily on agencies and contractors. We're currently running ~$3.5M/month across 15 channels. The role We're looking for a senior, hands-on owner for our largest paid-social program: Meta on both the customer and cleaner side, plus oversight of our influencer and podcast channels. We want a seasoned in-house operator to take paid social and drive the next 2-3x of growth. The balance we need is deep, hands-on Meta expertise paired with a strategic lens on the business: someone who can run the relentless barrage of creative and audience tests while keeping an eye on LTV/CAC and whether spend is actually incremental. This person manages 7-figure monthly budgets, works day-to-day with our creative partners, and steps into a program mid-transition as we move the offer toward a free-first-cleaning, membership-first model. Who we need: A hands-on operator who has owned 7-figure monthly Meta budgets directly, not through an agency. Someone who defaults to clean test design and real incrementality over platform-reported wins, has subscription…