Digital PR Director (New York)

4 months FTC with high chance of going Perm About Greenpark Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark .  Check it out here Our Values As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive ’, ‘ Acting Together ’, ‘ With Kindness ’ are the values that guide us About the role As a Digital PR Lead you will take the lead on all Digital PR workstreams for a key client within the business , owning strategy, delivery and team leadership across the Digital PR offering Your role will be crucial in leading the Digital PR proposition for the US market – building out regionally relevant processes , taking the lead on Digital PR strategies across a number of workstreams, executing Digital PR activity while managing a team of specialists, and consulting closely with the account team to elevate and develop account direction from a Digital PR perspective What you’ll do Lead on all Digital PR conversations for a key luxury client in the business across the US market, including participating in upsell opportunities Contribute to the development of Greenpark’s Digital PR service offering in the US region , expanding and evolving the proposition for your key account Develop and maintain strong personal relationships with key publishers (journalists, bloggers and PRs), entailing identification of key publications through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events, and relationship building through exclusive content & opportunities, events & seminars Tak e the lead on Digital PR strategy for the US market including campaign-level ideation, collaborating with other specialist teams as required to strengthen campaigns, briefing of internal teams to create assets, crafting press releases and pitches, and carrying out media relations work in line with account KPIs Manage a team of Digital PR specialists (including freelance resource) across projects, providing guidance, mentorship and leadership on strategy and campaign delivery Review and sign off on monthly Digital PR reporting, ensuring performance…