Lead Analyst (Communications, Brands & GEO)

MHP Group is the integrated communications agency built for the Networked Age – a world that’s increasingly connected, complex, polarised and activist. We lead the way in the application of behavioural science to solve communications challenges. We create strategies and multichannel campaigns to engage every audience, from consumer to policy maker, and from stakeholder to shareholder. With 190 experts in London, we are trusted by many of the world’s leading businesses and brands. Our specialist teams include Brand & Reputation, Corporate Advisory & Capital Markets, Public Affairs, Strategic Media, Crisis & Risk, Change & Employee Engagement, Health, Financial Services, Technology, Mischief and Studio La Plage. Role overview Maiven is our specialist reputation intelligence team, delivering a growing range of services, including GEO, audience segmentation, trust measurement and synthetic personas. We are looking for a someone with a proven track record of selling and leading analytics consultancy projects, to deliver high-quality reports and insights. This role will work with the Head of AI, Data & Insights, and senior MHP Group leadership, to help run a portfolio of mixed-method insight projects, spanning digital and social analytics, audience segmentation and narrative analysis, generative AI / LLM measurement, and broader reputation, trust and communications effectiveness. The role combines client support, project management and analytical delivery, with a focus on ensuring high-quality outputs and smooth delivery across a fast-growing and evolving area of the business. The role includes developing client proposals and working as part of pitch teams to sell analytics services, either as a standalone service or as part of integrated strategic communications programme. This hire will contribute to how we scale data, AI and mixed-method insights products to understand audiences, measure communications performance and respond to a rapidly evolving AI-driven landscape. Ultimately, you will drive incremental revenue growth from new clients and our existing portfolio of 250 clients. Your role within the company Maiven is a virtual team, consisting of experts from across the business. You will sit within MHP’s ‘Studio’ team of 30 Digital, Strategy and Creative experts. You will be line-managed by Nick Barron, Deputy CEO and Head of Studio. Nick is also the senior sponsor for Maiven. On an operational basis, you will report to MHP’s Head of AI, Data & Insights Nisa Bayindir, and work closely with senior leadership including Head of Strategy Kate Gomes, and Head of Crisis & Risk, Antonia Green. What you’ll be working on Projects typically involve combining quantitative, qualitative and digital data sources to understand audiences, narratives and performance; analysing how brands and issues are represented across media, social and AI platforms; designing and developing and analysing natural-language queries based on real…