Lead Data Analyst

ABOUT US Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE Ruby Labs is hiring an experienced Lead Data Analyst to join our fast-paced, high-ownership environment. You will drive analytics across subscription products and web funnels, partnering with Product, Marketing (UAM), and Data teams to improve conversion, retention, and LTV- while ensuring trusted tracking, strong data models, and decision-ready reporting. This role is hands-on and cross-functional: you will own analysis from problem framing to recommendation, and you’ll mentor analysts while collaborating closely with Data Engineering/BI to keep data foundations reliable. RESPONSIBILITIES - Partner with Product, Marketing, and Data Teams to define KPIs, success metrics, and decision criteria. - Create new dashboards, maintain and improve existing reporting (e.g., Product Reports, Marketing Performance Reports), ensuring clarity and trust. - Deliver full-funnel analysis, identify bottlenecks, and propose improvements or A/B test ideas. - Lead user behavior analysis (journeys, drop-offs, activation/aha moments) using event data. - Monitor key metrics and anomalies; escalate issues and communicate updates to stakeholders with defined SLAs - Own and maintain event taxonomy and tracking structure (events, properties, naming conventions); validate implementation and business logic alignment. - Design and build robust, reusable SQL data models (clean layers, consistent definitions, performance-minded queries). - Mentor Junior/Middle Data Analysts in SQL, validation, funnel/cohort analysis, and experimentation quality; provide regular feedback and guidance. - Give and receive direct, actionable feedback with peers and the Leadership Team; maintain a high bar for quality in a demanding environment. REQUIREMENTS - Degree in an analytical field (e.g., Mathematics, Data Science, Economics) or equivalent practical experience. - 3+ years of experience as a Data Analyst, with proven ownership of end-to-end analysis and stakeholder delivery. - Experience in subscription business and/or acquisition-driven web funnels. - Strong experience in Product Analytics: funnels, cohorts, retention, LTV, churn, segmentation. - Proven hands-on experience designing, running, and validating end-to-end A/B tests - Hands-on experience with event analytics tools: Mixpanel, GA4, Amplitude, or similar - Advanced SQL - Experience with BI tools such as Tableau, Looker, or similar. - Strong analytical and problem-solving skills; ability to identify trends, patterns, and root causes in large datasets. - Excellent verbal and…