Lead Digital Events Manager

Workiva is building a world-class demand generation engine — and digital events are a core driver of how we engage enterprise buyers, build pipeline, and accelerate deals. This role owns that capability. The Lead Digital Events Manager is a strategic program owner responsible for designing, scaling, and optimizing Workiva's full digital events portfolio: webinars, virtual experiences, on-demand sessions, and digital event activations. You set the vision for how Workiva shows up in digital event environments, build the infrastructure to execute at scale, and drive measurable pipeline outcomes across financial reporting, sustainability, and GRC buyer audiences. What You'll Do Global Digital Events Strategy & Program Ownership Own the global strategy, calendar, and execution model for Workiva's full digital events portfolio — webinars, virtual experiences, on-demand sessions, and digital event activations Work cross functionally across regions to support in-region execution of the digital events portfolio Design audience segmentation, format strategy, and content programming across enterprise buyer personas (CFO, CAE, CSO, CRO) and GTM priorities Build repeatable frameworks and playbooks that enable consistent, scalable execution with high quality and relevance Lead vendor and platform relationships for digital event technology — webinar platforms, virtual event tools, and production partners Actively integrate AI into digital event workflows — personalization, content acceleration, follow-up automation, and performance analysis Demand & Pipeline Contribution Own a pipeline target tied to the digital events portfolio — know what's in market, what's converting, and why Align digital event programming to Workiva's demand priorities Partner with Field Marketing and Campaign Managers to integrate digital events into broader GTM motions as pipeline accelerators Performance, Measurement & Optimization Build and own full-funnel reporting across registration, attendance, engagement, follow-up conversion, and pipeline influence Apply attribution frameworks to understand true channel contribution  Drive channel efficiency improvement as a key performance lever Use data to make decisions, not to justify decisions already made — bring evidence-backed recommendations to leadership What Success Looks Like Your digital events portfolio is a recognized pipeline driver. Stakeholders understand what is planned, why it matters, and what actions to take afterward You own a diverse, high-performing program aligned to buyer journeys and GTM priorities You take initiative and ownership, driving projects forward with sound judgment and minimal oversight You are fluent in data. You know what is working, what is not, and what you are changing in response You build programs that are repeatable and scalable, with documented processes and measurable results You are a recognized leader in the discipline, collaborating across teams, influencing…